Why Brand-Registered Sellers Need Amazon Content Services

The success of a product listing on Amazon depends on how well it communicates value to potential buyers. While price and reviews play a role, many sellers overlook the value of structured content. For brand-registered sellers, Amazon content services become a serious asset. They go beyond basic listing descriptions, offering enhanced ways to showcase your products and brand message. This includes: 

• Multimedia content
• Custom layouts
• Data-driven design

If you’re a brand-registered seller trying to grow on Amazon, understanding how and when to use these services can lead to better visibility, more conversions, and reduced return rates.

What Does Amazon Offer to Brand-Registered Sellers?

Once a brand is registered under the Amazon Brand Registry program, sellers unlock access to tools that are not available to generic third-party listings. One of the most valuable of these tools is A+ Content, previously known as Enhanced Brand Content. It allows sellers to enhance product detail pages with structured modules that include images, formatted text, charts, and more.

There are three key types of content formats offered under Amazon’s enhanced experience:

• Basic A+ Content

Includes image and text modules, technical specs, comparison charts, and a few layout options. It’s designed to replace the plain-text product description with something visually appealing and easier to understand.

• Brand Story

A dedicated section under “From the brand” that allows sellers to share their brand mission, values, and additional product lines. This section supports image carousels, links to your Amazon storefront design, and cross-promotion of products.

• Premium A+ Content

Available only to sellers who meet Amazon’s performance criteria. It includes more interactive elements like embedded videos, hoverable hotspots, scrollable carousels, and Q&A modules.

These tools are built to help sellers influence shoppers during the most critical stages of the buying journey.

Why Standard Product Listings Are No Longer Enough

The default Amazon listing format offers very little room for brand messaging. You get a title, five bullet points, a description, and a few images. That’s it. There’s no structured storytelling, no space to differentiate your product design from others, and no easy way to display comparisons or technical breakdowns.

This lack of structure creates a poor user experience, especially on mobile. Most consumers now shop through their phones, and blocks of unformatted text don’t perform well in this format.

Here’s what standard listings struggle with:

• Low retention time on the page
• Weak visual hierarchy
• Limited SEO-rich content
• No brand identity cues
• Poor differentiation in crowded categories

By contrast, sellers who use Amazon product listing services focused on A+ Content can fix all of these weaknesses. High-quality modules help communicate value clearly and help shoppers make faster, more confident decisions.

Core Features of A+ Content (What You Actually Get)

Each type of A+ Content comes with its own set of modules, depending on whether you’re using Basic or Premium. Let’s break them down:

Each module has a specific purpose. Amazon A+ content design is built on customer behaviour research. Amazon has structured these templates to increase readability, reduce doubts, and support mobile usability.

These modules do more than just decorate your page. They offer context that helps reduce decision fatigue for shoppers who are comparing similar products.

What Kind of Results Can A+ Content Actually Deliver?

The numbers behind A+ Content speak for themselves. According to Amazon’s official blog, sellers using Basic A+ Content see up to 8% more sales on average. For those using Premium A+ Content, the increase in conversions can reach up to 20%.

These improvements aren’t tied to discounts or paid advertising. They come purely from better communication. When your listing explains the value of your product clearly—using structure, visuals, and rich media—buyers become more confident, and the likelihood of a completed sale increases.

These stats also show how effective Amazon content services can be as a long-term strategy. Instead of relying solely on ad spend to drive traffic, optimising your listing’s content helps you convert more of that traffic into customers.

Comparison Table: Basic A+ Content vs Premium A+ Content

To help you understand which tier suits your current needs, here’s a table comparing what each option offers:

If you’re in a high-competition category like home electronics, skincare, or fitness gear, investing in Premium makes more sense. You get more space to highlight product details and fewer limitations on visual presentation.

However, even Basic A+ Content delivers a clear improvement over default listings, making it a necessary starting point for every brand-registered seller.

How Amazon Content Services Reduce Returns and Increase Repeat Sales

Shoppers tend to return products when expectations don’t match reality. This mismatch usually happens because they didn’t fully understand what they were buying. Maybe they assumed the product was larger, or expected it to be compatible with something it’s not.

Well-structured content solves this issue upfront.

For example:

• A sizing chart prevents clothing returns.
• A technical spec module avoids issues with plug types or voltage.
• A comparison chart helps the customer pick the right model on the first try.

A+ Content has a direct impact on seller metrics like refund rate and customer satisfaction score.

Using Amazon content management to maintain your listings over time ensures you stay aligned with what your audience is looking for and reduces post-sale issues. Product updates, new versions, seasonal imagery, and promotional content can all be managed within this system.

Example Walkthrough: Listing With vs Without A+ Content

Let’s look at a simple comparative example between two Amazon listings for the same item—Bluetooth wireless earbuds.

Listing A (Without A+ Content)

• Bullet points with basic specs
• One product image from the front
• No sizing chart or compatibility info
• Vague description
• No cross-sell or product comparison

Listing B (With A+ Content)

• Clear lifestyle images showing the product being used
• Comparison chart with three earbud models
• Technical table listing Bluetooth version, battery life, and charging time
• Carousel showcasing key benefits
• Brand Story explaining the company’s focus on audio engineering

Listing B gives shoppers clarity and confidence. They don’t have to leave the page to compare models, look up tech specs, or Google whether it works with their phone. Everything is right there.

This kind of setup is created through effective Amazon storefront design and well-planned A+ Content modules.

Who Should Use These Services? (And When)

Brand-registered sellers in nearly every category benefit from these content services, but there are clear indicators that it’s time to start using them:

• You’re launching a new product with limited reviews
• Your category is competitive (electronics, fashion, tools, etc.)
• You have product variations and need comparison charts
• You’re trying to lower return rates
• You need to explain a complex product visually

In some cases, visual content production might require outsourcing. This is when sellers often consult with a graphic design virtual assistant who can help develop compliant images, spec charts, or mobile-optimized assets. Amazon has strict guidelines around file sizes, image resolution, and copy length—so getting this right matters.

Why Partnering With Professionals Saves Time and Drives Results

Creating A+ Content isn’t difficult, but doing it well takes time. You’ll need product photography, branded banners, copywriting, SEO keyword research, and familiarity with Amazon’s compliance rules. There’s also version testing, seasonal updates, and mobile previews to manage.

Amazon content services from EcomVA handle this end-to-end. They know how to structure each module for readability, how to write persuasive yet compliant copy, and how to align images with your product messaging. They also manage updates through effective Amazon content management processes.

When you work with experienced teams, like EcomVA, you avoid delays, disapprovals, and underperforming layouts. Instead, you get live listings that support your revenue goals without draining internal resources.

Final Thoughts: Don’t Wait to Start Optimizing Your Content

Content plays a critical role in how customers perceive your product and your brand. For brand-registered sellers, Amazon content services are more than a “nice-to-have.” They are one of the few tools you can fully control that directly influence conversions, returns, and reviews.

Every visual, every chart, every line of copy on your listing matters. Taking the time to build strong A+ Content not only makes your listing look better, but it also helps customers buy with confidence.

If you’re not using these tools yet, now is the time to start.

Contact us today!

FAQs

1. How do I know if my A+ Content is actually helping my sales performance?

You can track the impact of your A+ Content using Amazon’s A+ Content Performance Reports inside Seller Central. These reports show metrics like:

• Page views on ASINs with A+ Content
• Sales performance before vs after content publishing
• Conversion rates per ASIN
• Customer engagement on modules (especially for Premium features like videos or carousels)

If you are managing several ASINs, it is a good idea to compare performance between listings with A+ Content and those without, over a 30- or 60-day period. You will often notice stronger conversions and lower return rates where A+ Content is implemented correctly.

2. Can I use the same A+ Content across multiple products or do I need to create unique layouts for each?

Yes, Amazon allows you to reuse A+ Content across multiple ASINs, especially if they belong to the same product family or category. However, that does not mean a one-size-fits-all approach always works.

It is better to create unique modules tailored to each ASIN’s customer intent, if your products have different:

• Audiences
• Pricing tiers
• Benefits

3. What kind of approval process does Amazon have for A+ Content submissions?

After submitting your A+ Content, Amazon reviews it for compliance. This typically takes up to 7 business days, though it often happens faster. During this process, Amazon checks:

• Content formatting and spelling
• Compliance with A+ Content guidelines (e.g., no claims like “best-selling,” no external links)
• Image quality and copyright
• Prohibited content (e.g., no comparisons with competitors)

To avoid rejection, always preview your content in both mobile and desktop formats, and double-check grammar, image resolution, and any wording that could imply guarantees or unsupported claims.

If your content is rejected, Amazon provides a reason in the A+ Content Manager so you can edit and resubmit.