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Floor Deals

Product Listing Optimization
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Client

Floor Deals

Services

Store Setup & Product Uploading

Product Listing Optimization

Product Image Update & Optimization

Meta Tags

Collection Page Optimization

Industry

Flooring & Home Improvement

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Project Introduction:

This project involves a UK-based online flooring retailer offering luxury vinyl tile (LVT), click-lock vinyl and laminate flooring for homeowners, interior designers and trade customers. The store carries well-known names such as Amtico and Luvanto alongside its own Harmony range. The client came to us with a Shopify store that needed to be built up from scratch, with a clean catalogue, optimized listings and professional product visuals that could compete in a crowded market.

About the consumer and its industry:

Client is a fast growing flooring supplier to the UK residential, commercial and design sectors. Informed purchase. Consumers renovating their homes and designers selecting materials for client projects can be pricing and specification driven. Consumers compare product options layer by layer; the thickness, the wear layer, waterproofing, underlay, coverage per pack and price per m2. The specification is in the detail and clear product information and attractive imagery is vital.

Problem Statement:

Customers wanted an entire product catalogue overhauled at the collection level in all their categories (LVT, Laminate, Herringbone, click-system and room based categories). Listings weren't all optimized with proper titles, specifications and descriptions. Product images varied in size and quality. Room-scene and swatch images were inconsistent in their presentation. Without best-in-class listings and images, the store was unable to gain shoppers' trust or to surface for flooring queries.

Challenges

  • Starting from scratch:Complete items and collections in the store had to be configured, including price, stock and variants details.

  • Discrepancies in product information: Details including underlay specifications, thickness, pack coverage and water-resistance levels all needed to be uniform across each listing.

  • Image Optimization:More product images need editing, resizing, and compressing to maintain sharpness while keeping your store fast.

  • Search Visibility: Titles, descriptions and meta tags had to be relevant to how UK buyers searched for flooring.

Solution

We handled the catalogue build and optimization end to end:

  • Product Uploading & Setup:Structured the catalogue by material, colour, style, brand and room, then uploaded products in bulk with accurate pricing, SKUs and variants.

  • Product Listing Optimization: Rewrote titles and descriptions with relevant keywords, clear specifications and benefit-led copy, and added a consistent attribute format across all listings.

  • Image Update & Optimization: Refreshed product images, arranged swatch and room-scene shots in a consistent order, added descriptive alt text and compressed files for faster page loads.

  • Meta Tags & Collection Optimization: Created unique meta titles and descriptions for products and collections, and improved collection page content to support category-level rankings.

Results

  • Complete, Launch-Ready Catalogue:

    We took the blank backend to a full, tidy catalogue that customers can browse through on LVT and laminate ranges.

  • Improved Listing Quality:

    Titles and descriptions that have been matched in their usage of keywords.

  • Stronger Visual Presentation:

    The client was able to manage their inventory more effectively, keeping their online catalog up-to-date with minimal manual intervention.

  • Pre-sales experience:

    With an up-to-date and accurate online catalog, customers can find and purchase products more easily, improving their overall experience.

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