How to do Internal Linking on SEO
Internal linking is an important aspect of search engine optimization (SEO) that involves linking your website’s pages together using hyperlinks. Internal links help search engines understand the structure and hierarchy of your website, distribute link authority, and improve user navigation. Here’s a step-by-step guide on how to do internal linking for SEO:
- Understand the Hierarchy and Structure of Your Website:
Have a clear understanding of the organization and hierarchy of your website’s pages.
Identify the most important and high-value pages that you want to rank well in search engines.
- Identify Relevant Anchor Text:
Anchor text is the clickable text that is used as the link. Choose anchor text that accurately describes the content of the page you are linking to.
Use descriptive and relevant anchor text that includes keywords when appropriate.
Avoid using generic anchor text like “click here” or “read more” as they don’t provide much context to search engines.
- Link from High-Value Pages:
Prioritize linking from high-value pages such as your homepage, top-level category pages, or pages with a significant amount of organic traffic.
Linking from high-value pages helps distribute link authority and signals to other pages on your website.
- Utilize Contextual and Natural Linking:
Incorporate internal links within the body of your content in a contextual and natural way.
Link to relevant and related pages that provide additional information or value to the reader.
Ensure that the internal links make sense in the context of the content and improve the user experience.
- Use Relevant and Logical Anchor Text:
Use descriptive anchor text that clearly indicates what users can expect when they click on the link.
Incorporate keywords naturally into the anchor text when appropriate.
Avoid using generic anchor text or keyword-stuffed anchor text, as it can be seen as spammy and negatively impact user experience and SEO.
- Link Deeply into Your Website:
Don’t limit your internal linking to just the homepage or top-level pages.
Link to relevant and valuable content deep within your website’s structure.
This helps search engines discover and index the content, improves the visibility of those pages, and provides a better user experience.
- Implement Site-wide Navigation:
Include a site-wide navigation menu that appears consistently across all pages of your website.
This ensures that important pages are easily accessible and linked from every page.
Use descriptive labels in the navigation menu that accurately represent the content of the linked pages.
- Monitor and Update Internal Links:
Regularly monitor your internal links to ensure they are functioning correctly.
Check for broken links or redirects and fix them promptly.
Update internal links when you add or remove content or make changes to your website’s structure.
Internal Linking can help you establish your brand’s image and will also help you to become an established brand on the internet. Remember, internal linking should be done in a way that improves user experience and helps search engines understand the structure and relevance of your website’s content. By strategically implementing internal links, you can improve the crawlability, visibility, and ranking potential of your website’s pages.