How to Create Video Views Campaigns on Pinterest
Pinterest is a visual discovery platform that allows users to find inspiration and ideas. With over 450 million active users, Pinterest is a great place to reach a large audience with your video content. Video views campaigns are a great way to get your videos seen by more people on Pinterest. These campaigns allow you to target your videos to specific audiences based on their interests, demographics, and even past behavior on Pinterest. To create a Video Views Campaign on Pinterest and promote video content, follow these steps:
- Log in to your Pinterest ads account at ads.pinterest.com.
- Click on the “Ads” tab in the top-left corner of the Pinterest Ads dashboard.
- From the drop-down menu, select “Create ad.”
- On the campaign creation page, select the “Video Views” campaign objective.
- Give your campaign a name that reflects its purpose or the specific video views goal you want to achieve.
- Set the campaign targeting options. Choose the audience demographics, interests, and keywords that align with your target audience and video views objectives.
- Choose the ad placement options. You can select “Browse” to show your ads in the main Pinterest browsing experience, “Search” to display them in search results, or both.
- Set your campaign budget and duration. Choose a daily budget or a lifetime budget, and select the start and end dates for your campaign.
- Select the ad format suitable for promoting video views. Choose the video Pin format.
- Create your ad content. Provide an attention-grabbing video, a compelling title, description, and destination URL.
- Upload your video to the ad creation process. The video should meet Pinterest’s specifications, such as file type, resolution, and aspect ratio.
- Review your campaign settings and ad content to ensure accuracy and alignment with your objectives.
- Once you’re satisfied with your campaign setup, click on the “Launch” button to start running your Video Views Campaign on Pinterest.
Pinterest is a visual discovery platform that allows users to find inspiration and ideas. With over 450 million active users, Pinterest is a great place to reach a large audience with your video content. Remember to regularly monitor and optimize your campaign performance. Analyze the metrics provided in the Pinterest Ads dashboard to evaluate the effectiveness of your video ads in driving views. Make necessary adjustments to your targeting and creative strategies to maximize the results of your video views campaign on Pinterest.