WikiHow to create Story Ads campaign on snapchat

How to create Story Ads campaign on snapchat

May 17, 2023

Creating a story on snapchat allows you to show what you’re up to for 24 hours as compared to a snap that expires within a given duration. Stories allow you to connect to a lot of friends over shared interests and things. To create a Story Ads campaign on Snapchat, follow these steps:

  • Access Snapchat Ads Manager: Log in to your Snapchat Ads Manager account at
  • Create a New Campaign: Click on the “Create Campaign” button to start creating a new campaign.
  • Select Campaign Objective: Choose your campaign objective based on your advertising goals. For Story Ads, you can select objectives like “Awareness,” “Consideration,” or “Conversion,” depending on your specific objective.
  • Define Targeting Options: Specify your target audience for the campaign. Use Snapchat’s targeting options to define your audience based on demographics, interests, behaviors, location, and more. This will help you reach the right audience for your Story Ads.
  • Set Campaign Budget and Schedule: Determine your campaign budget and schedule. You can choose between daily or lifetime budgets and set the start and end dates for your campaign.
  • Create an Ad Set: Within your campaign, create an ad set. Define the ad set details such as audience targeting, placements, and budget allocation for the specific ad set.

Create Story Ads:

  1. Select Ad Format: Choose “Story Ad” as the ad format for your campaign.
  2. Add Ad Creative: Upload the image or video creative for your Story Ad. Ensure your creative meets Snapchat’s ad specifications and guidelines. Consider using vertical video or imagery that is visually appealing and attention-grabbing.
  3. Add Headline and Call-to-Action (CTA): Write a compelling headline that grabs attention and add a clear call-to-action (CTA) to encourage viewers to take action.
  4. Set Destination URL: Provide the URL where users will be directed when they swipe up on your Story Ad. This can be a website or a deep link to a specific page within your app.
  • Review and Launch Campaign: Double-check all the campaign details, including targeting, budget, ad creative, and URLs. Once you’re satisfied with everything, click the “Launch” or “Submit” button to submit your campaign for review.
  • Ad Review and Approval: Snapchat will review your ad campaign to ensure it complies with their advertising policies. This review process typically takes a few business days. You’ll receive an email notification once your ad is approved, and it will start running on Snapchat.
  • Monitor and Optimize: Once your Story Ads campaign is live, monitor its performance using the Snapchat Ads Manager. Track key metrics such as impressions, swipe-ups, and conversions. Make adjustments as needed to optimize your campaign and achieve your desired results.

Snapchat lets you drive a good conversation with friends and folks that you want to stay connected to. Keep in mind that Snapchat’s ad platform may undergo updates and changes. For the most accurate and up-to-date instructions, refer to Snapchat’s official documentation or contact their support team.


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