WikiHow to create App Install Campaigns on Pinterest

How to create App Install Campaigns on Pinterest

May 17, 2023

Pinterest, a popular visual discovery platform, has recognized this need and offers developers the opportunity to create app install campaigns to reach and engage with their target users. In this article, we will explore the concept of app install campaigns on Pinterest, their benefits, and how developers can leverage this platform to drive app installations and maximize their app’s visibility. To create an App Install Campaign on Pinterest and promote mobile app downloads, follow these steps:

  • Log in to your Pinterest ads account at
  • Click on the “Ads” tab in the top-left corner of the Pinterest Ads dashboard.
  • From the drop-down menu, select “Create ad.”
  • On the campaign creation page, select the “App Install” campaign objective.
  • Give your campaign a name that reflects its purpose or the specific app install goal you want to achieve.
  • Set the campaign targeting options. Choose the audience demographics, interests, and keywords that align with your target audience and app install objectives.
  • Choose the ad placement options. You can select “Browse” to show your ads in the main Pinterest browsing experience, “Search” to display them in search results, or both.
  • Set your campaign budget and duration. Choose a daily budget or a lifetime budget, and select the start and end dates for your campaign.
  • Select the ad format suitable for promoting app installs. Pinterest offers various ad formats, including app Pins and video Pins. Choose the format that best aligns with your app and creative assets.
  • Create your ad content. Depending on the ad format, provide eye-catching images, videos, captions, and relevant app store URLs.
  • In the ad creation process, when asked for the destination URL, enter the URL of your app in the respective app store (e.g., Apple App Store or Google Play Store).
  • Review your campaign settings and ad content to ensure accuracy and alignment with your objectives.
  • Once you’re satisfied with your campaign setup, click on the “Launch” button to start running your App Install Campaign on Pinterest.

Remember to regularly monitor and optimize your campaign performance. Analyze the metrics provided in the Pinterest Ads dashboard to evaluate the effectiveness of your ads in driving app installs. Make necessary adjustments to your targeting and creative strategies to maximize the results of your app install campaign on Pinterest.


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