WikiHow to setup audience on LinkedIn ads account

How to setup audience on LinkedIn ads account

May 17, 2023

Setting up a target audience on your LinkedIn Ads account is a fundamental step in running successful and effective advertising campaigns on the platform. By defining your target audience accurately, you can ensure that your ads reach the right professionals who are most likely to be interested in your products or services. In this guide, we will walk you through the process of setting up your audience on LinkedIn Ads, allowing you to optimize your targeting and maximize the impact of your advertising efforts. To set up an audience for your LinkedIn ads account, follow these steps:

  • Sign in to your LinkedIn Campaign Manager: Go to and sign in to your LinkedIn advertising account.
  • Access the LinkedIn Campaign Manager: Click on the “Work” icon in the top right corner of the LinkedIn homepage and select “Advertise” from the dropdown menu. This will take you to the LinkedIn Campaign Manager.
  • Navigate to the “Audiences” tab: In the Campaign Manager, click on the “Audiences” tab located in the top navigation menu.
  • Click on “Create audience”: Under the “Audiences” tab, click on the “Create audience” button to start creating a new audience.
  • Define your audience characteristics: In the audience creation tool, you can define various characteristics to target specific LinkedIn users. Here are some key options:
  • a. Location: Specify the geographical location(s) you want to target, such as countries, states, cities, or regions.
  • b. Company: Target users based on the company they work for, such as specific companies, industries, or company size.
  • c. Job Title: Target users based on their job titles or job functions. You can enter specific job titles or select from LinkedIn’s predefined job categories.
  • d. Education: Target users based on their educational background, such as degrees, fields of study, or specific educational institutions.
  • e. Skills: Specify particular skills or expertise that are relevant to your targeting. LinkedIn allows you to enter specific skills or choose from predefined skill categories.
  • f. Interests: Target users based on their interests and professional affiliations. You can enter specific interests or choose from LinkedIn’s predefined interest categories.
  • g. Demographics: Further refine your audience by specifying age ranges, gender, or language preferences.
  • h. Saved audience: You can save your audience settings for future use by clicking on the “Save Audience” button.
  • Observe estimated audience size: As you define your audience characteristics, LinkedIn will provide an estimated audience size based on the parameters you’ve set. This helps you understand the potential reach of your campaign.
  • Refine your audience with additional targeting options: LinkedIn offers additional targeting options to further narrow down your audience. These options include member traits (such as seniority, company followers, or member groups), audience expansion (to reach similar users), and exclusions (to exclude specific criteria from your audience).
  • Save and name your audience: Once you’re satisfied with your audience targeting settings, click on the “Save” button. Provide a name for your audience to easily identify it in the future.
  • Use the audience in your ad campaigns: After saving your audience, you can now use it in your ad campaigns. When setting up a campaign, you’ll have the option to select your saved audience under the “Audience” section.
  • Monitor and refine your audience performance: As your campaigns run, monitor the performance of your audience. Analyze metrics such as impressions, clicks, click-through rates (CTR), and conversions to evaluate the effectiveness of your targeting. Make adjustments as needed to optimize your audience and improve campaign results.

By following these steps, you can set up a precise and targeted audience on your LinkedIn Ads account, ensuring that your ads reach the right professionals and drive meaningful results for your business. Remember to continually test and iterate with different audience targeting options to find the most effective combination for your campaign goals. LinkedIn’s Campaign Manager provides valuable insights and metrics to help you refine and optimize your audience targeting over time.


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