How to Create Dynamic Ads Campaign on LinkedIn
LinkedIn offers a range of advertising options to help businesses effectively reach and engage their target audience. One such option is Dynamic Ads, which allow you to deliver personalized, dynamically generated ads to LinkedIn members based on their profile information. In this guide, we will outline the process of creating a successful Dynamic Ads campaign on LinkedIn, helping you maximize your reach and impact on this professional networking platform. To create a Dynamic Ads campaign on LinkedIn, follow these steps:
- Sign in to your LinkedIn Campaign Manager: Go to www.linkedin.com and sign in to your LinkedIn advertising account.
- Access the LinkedIn Campaign Manager: Click on the “Work” icon in the top right corner of the LinkedIn homepage and select “Advertise” from the dropdown menu. This will take you to the LinkedIn Campaign Manager.
- Create a new campaign: In the Campaign Manager, click on the “Create Campaign” button to start creating a new campaign.
- Select the campaign objective: Choose the objective that aligns with your marketing goals. For Dynamic Ads campaigns, common objectives include brand awareness, lead generation, or follower growth.
- Choose the ad format: Select the “Dynamic Ads” format for your campaign.
- Set up your campaign details:
- Campaign name: Provide a name for your campaign to easily identify it.
- Language and location: Specify the language and geographical location(s) you want to target with your ads.
- Audience targeting: Define the characteristics of your target audience, such as job titles, industries, company size, or interests. You can also use saved audiences or create a new audience based on your targeting criteria.
- Budget and schedule: Set your daily or total campaign budget, as well as the start and end dates of your campaign.
Choose the type of Dynamic Ad:
- Follower Ads: Promote your LinkedIn Company Page and encourage users to follow your page. You can customize the ad with the follower count, the user’s name, or the company name.
- Spotlight Ads: Highlight specific products, services, or offerings with customizable images and descriptions. You can use personalized elements such as the user’s name or profile image.
- Job Ads: Automatically promote relevant job openings from your LinkedIn Job Postings. Dynamic Job Ads include details such as job title, company name, and personalized recommendations based on the user’s profile.
Customize your ad template:
- Ad copy and design: Customize the ad content, including headline, description, and call-to-action (CTA). Personalize the ad by incorporating elements such as the user’s name, profile image, or company name.
- Media attachments: Select relevant images or videos to accompany your ad. Ensure the visuals are attention-grabbing and aligned with your campaign goals.
- Preview and configure your ad:
- Preview your ad: Review the preview of your dynamic ad to ensure it looks visually appealing and the messaging is clear.
- Configure settings: Configure additional settings such as frequency capping, impression frequency, and rotation type.
- Set up tracking and conversion tracking:
- Add a call-to-action (CTA): Choose a CTA button that aligns with your campaign goals, such as “Learn More,” “Apply Now,” or “Register.”
- Conversion tracking (optional): If you want to track conversions from your ad, set up conversion tracking by adding LinkedIn Insight Tag to your website. This allows you to measure the impact of your campaign and optimize for better results.
- Review and launch your campaign: Before launching your campaign, review all the details to ensure accuracy. Check your targeting settings, ad content, budget, and schedule. Once you’re satisfied, click the “Launch Campaign” button to submit your campaign for review.
Ad review and approval: After submitting your campaign, LinkedIn will review it to ensure it complies with their advertising policies. This review process typically takes a few business days. You’ll receive an email notification once your campaign is approved, and your Dynamic Ads will start appearing on LinkedIn. LinkedIn ads are powerful tools and can help you reach a wider and relevant range of audience.