Ecommerce SEO Checklist: Now Increase Your ROI with E-commerce SEO!

Harshal Shah | November 23, 2021 | 7 Minutes Read
eCommerce SEO Checklist

We know you might be stressed to get the best resource for your e-commerce platform with so many digital marketing channels. Before you represent the online world, it is vital to have an e-commerce SEO checklist to ensure you have everything covered up. You know,

Life is trying things to see if they work. 

-Ray Bradbury

Why is an Ecommerce SEO Checklist Vital for Websites?

When it comes to SEO for ecommerce, people are trying to invest the most but still are unable to meet the basic goals. The reason being many simple things must be handled rather than focusing directly on paid marketing.

The frontline where the ecommerce SEO checklist works are:

  • Organic Visibility: This is a straightforward method. The first page of the search engine captures around 71% of the online traffic. So achieving top spots on the search engines will help you gain potential customers.
  • Higher Sales: This is an undeniable fact that top websites have better chances to achieve visitors. SEO contributes to increasing your digital presence and improving sales.
  • Cost-Effective: Unlike paid campaigns, you should first try to maintain your website in terms of SEO. This will improve your organic traffic and save you money.
  • Target Audience: If you follow the right SEO trends in the market, you will never miss a chance to appear in front of potential customers.
  • Lasts Longer: Having an SEO-friendly website has benefits for an extended period. You just have to stay updated with the latest algorithms for better positioning.

We have curated the best e-commerce SEO checklist, which will help the experts and beginners.

The E-commerce SEO Checklist for websites:

      1. Work on SEO title 

         Try to create an interesting and unique title for the users and search engines. Every product and service on your platform should have an SEO-friendly title. Some best tips to handle this are:

        • Add your brand name in the titles 
        • Make them less than 60 characters 
        • Add more action words to promote CTAs
        • Add the important terms at the beginning
      2. Optimize the Categories page

        Never ignore your category pages in the store. They will definitely increase your chances of appearing on the SERPs. It is critical to optimize them in proper format:

        • Add alt text in the image
        • Insert keywords in the file name 
        • Use keywords in headings 
        • Add keywords in the page description 
        • Use keywords in the page title

         

      3. Provide Structured Data

        Many e-commerce SEO services are focusing on adding structured data to gain success. This will increase conversion rate, click-through rates, decrease bounce rate, increase user engagement, and directly strengthen your online presence. Some of the features that you must have in your e-commerce store are:

        • Name 
        • Ratings 
        • Shipping
        • Price
        • Color
        • Currency 
        • Availability 
        • Features 
        • Functionality 

        These will help you to reach the rich snippets on the search engines.

      4. Faster Page Loads

        A wide range of websites takes an average of 6 seconds to load its content. The best time to engage your audience is in 3 seconds or less. A few strategies you can use to handle this are:

        • Add minimal redirects 
        • Optimize the image and videos size 
        • Decrease the number of HTTP request 
        • Remove unused plugins or other extensions 
        • Support browser caching 
      5. Have a Social Media Presence 

        Many platforms bring traffic to your website and generate higher revenue. Ideally, it would help to have a presence on multiple social media platforms depending on your target audience. Some famous social media platforms are:

        • Facebook
        • Twitter
        • Instagram
        • YouTube
        • Pinterest 
        • Medium 
        • LinkedIn 

        Choose the one that will help you engage more audience and gain potential customers for your e-commerce services. 

      6. Build an internal linking strategy

        Every best ecommerce SEO services focus on this SEO marketing strategy. The main idea is to link web pages of certain topics with other relevant content on the website. This helps to keep users on your platform for a longer interval. The correct internal linking will build authority, categorize the content, and rank them on search engines. Certain methods you might want to implement to build internal links: 

        • When the visitor comes to your platform, always suggest relevant products. This will make their search effortless and increase your user engagement. 
        • Display featured items on your website and include the popular products. Insert anchor text in your products and keywords.
        • Create content pieces about your products and services. This will help to provide more information to your audience and gain better rankings on search engines.
      7. Build a detailed keyword research 

        With over 1.9 billion websites online, there is a big challenge to target top ranks in the search engines. If you do not target the right keywords, it will hurt your business. Search engine pages look for content pieces that meet the user intent and provide the best solutions for the searched query. The broad categories of keywords in SEO are:

        • Commercial Keywords: These are words that indicate the desire to buy products or services. 
        • Informational Keywords: These keywords will be a guide or tutorial related to your brand and services. 
        • Navigational Keywords: They are related to your products, location, or brand. 

        Target mostly on informational keywords, as users are specifically looking for them on the search engines. Categorize your keywords and organize them by volume. You must add keywords that have higher traffic and help you increase revenue for your business. 

      8. Add content that answers your user’s questions

        When you begin to brainstorm content ideas, keep in mind your target audience, their search intent, specific requirements, and interests. The three main ideas that should be followed in a content marketing strategy are: 

        • Your content must have clear conclusions. You must provide solutions to the readers whether you are writing about products or services. 
        • Focus on the quality of content over quantity. Include target keywords, analyze competition, and provide unique content to improve your rankings on the search engines. 
        • Write for people first and then optimize for the search engines. 
      9. Build brand link strategy 

        Link building helps search engines to understand the authority and value of the domains. The better authority, the better ranks on SERPs. In contrast, you need to focus on the links and build strong brand awareness in building marketing strategies. The best ways to implement this technique are to ensure the below targets:

        • Brand Name: Make opportunities where you can mention your brands without directly linking to your store. Check the competitors and reach out to more websites to get backlinks to your store. 
        • Resource Pages: Look for web pages that work on similar products and services and reach out to them for a link. 
        • Directory Websites: These should revolve around your industry or location. Ask them to mention your brands or add links to your store. 
      10. Image Optimization

        Once you have worked on every small element, it is time to shift your focus on images. Ensure to add SEO-friendly images, which will help in achieving better ranks on your search engines. Some tips that you might consider are:

        • Use SEO-friendly name for the images 
        • Add an alt-tag for every image on your platform 
        • Insert target keywords in the alt-tags 
        • Keep your file size below 70 Kb to ensure faster page loads
        • Prefer only PNG and JPEG format for images 
        • If an image is from another source, add a link to it. 
      11. Handle technical SEO issues

        You might need help from SEO services for ecommerce websites to manage this task as these might affect your online presence. There might not be a potential list, but here are some sectors you can focus on:

        • Duplicate content, you should visit your web pages and remove them instantly
        • No usage of HTTPS. To handle this, get an SSL certificate
        • The difficulty for search engines to crawl your website, so remove the ‘noindex‘ meta tags
        • Build an XML sitemap
        • Images do not have the right sizes, which will affect your page loads

        If you get stuck somewhere, there is always an option to get help from an e-commerce SEO company with experience and knowledge of your niche.  

        Final Takeaways!

        We have tried to handle the vital segments in this e-commerce SEO checklist. We hope it will help you to improve your website performance and generate better leads. In case of any issues, feel free to get in touch with us! We have the best industry experts to handle everything related to ecommerce SEO.

         

Harshal Shah
Harshal Shah is the CEO of EcomVA. He has an overall experience of more than three decades in the E-commerce industry. His area of interest lies in writing fascinating pieces of content on topics relevant to growing E-commerce businesses with virtual assistant services. He wants to ensure that readers get acquainted with virtual assistant services for growth hacking E-commerce businesses so that we can build a technology-driven world for the future.
November 23, 2021