How to Hire a Klaviyo Specialist

Ecommerce stores generate data with every customer action—signups, purchases, page visits, and cart activity. But collecting data isn’t enough. What matters is how that data gets used to drive communication.Klaviyo gives brands the ability to create campaigns based on real behavior, but the setup has to be correct. Without proper flows, segmentation, and syncing, campaigns underperform, and customer engagement drops. This is where a Klaviyo specialist adds value.

They build the foundation that connects your store’s data with the right message, at the right time. From automation to analytics, every part of the system is handled with purpose.

What Does a Klaviyo Specialist Actually Do?

A Klaviyo specialist works inside the Klaviyo platform to handle email and SMS campaigns. Their responsibilities include:

• Setting up automated flows like welcome sequences, win-back campaigns, and cart recovery
• Creating smart segments based on purchase behavior, activity, and profile data
• Connecting Klaviyo with ecommerce platforms like Shopify or WooCommerce
• Building reports and running A/B tests
• Supporting your team with strategy and technical setup

Hiring someone who knows both Klaviyo and online store management helps maintain consistency between your sales goals and marketing actions.

When Should You Hire a Klaviyo Expert?

There are signs that tell you it’s time to hire:

• Your email list is growing but conversions stay low
• You’re sending bulk emails with no targeting or flow automation
• You don’t know how to use Klaviyo’s flow builder or segments
• You recently migrated your store and want reliable syncing
• You’re spending too much time trying to manage campaigns manually

After a certain point, most ecommerce brands need help from someone who has direct experience with the platform. A Klaviyo specialist can set up a system that runs efficiently.

Klaviyo Product Expert vs General Email Marketer

A Klaviyo product expert focuses on the Klaviyo platform and understands how customer data works inside it. Many email marketers use basic tools, but a product expert knows how to use Klaviyo to set up advanced flows, data triggers, and customer-specific campaigns.

A Klaviyo specialist for ecommerce brands uses these tools to improve revenue, retention, and customer experience.

Skills to Look for When You Want to Hire a Klaviyo Expert

It’s not just about certifications or fancy portfolios. The best Klaviyo specialists have real, measurable experience. Look for:

• Automation building: flows for pre-purchase, post-purchase, and abandonment
• Segmentation: behavior-based groups, purchase frequency, product interest
• Email and SMS campaign strategy
• Understanding of online store management
• Testing and optimization using Klaviyo’s built-in tools
• Reporting: deliverability, click-through rates, revenue per email

This combination makes a strong Klaviyo specialist for ecommerce brands.

Where to Find a Klaviyo Specialist for Ecommerce Brands

Freelancer, Agency, or Full-Time Specialist

Each option suits different stages of business. Here’s how to decide:

Freelancer

• Fits well for one-off tasks like initial setup or template customisation
• Flexible schedules and budgets
• May not offer deep reporting or long-term testing plans
• Works best when your internal team can handle strategy and monitoring

In-house specialist

• Works alongside internal teams like paid media, content, or CX
• Has full access to your data and long-term goals
• Can be slower to hire and requires internal onboarding and training
• Suitable for brands with consistent volume and a clear internal growth roadmap

Agency

• Comes with ready-to-go systems and a team covering strategy, copy, design, and analytics
• Able to set up, test, and scale multi-step flows across campaigns and automations
• Has exposure to multiple industries and knows what performs
• Brings ongoing support, regular reporting, and testing cycles without needing internal oversight
• Often includes access to additional services like SMS integration, campaign management, and platform compliance

For brands managing multiple SKUs, running seasonal promotions, or wanting predictable retention revenue, an agency tends to offer the most operational coverage. However, avoid candidates who only show generic email templates or lack experience in online store management.

Questions to Ask Before Hiring

Here’s what you should ask during interviews:

1. Can you show specific Klaviyo flows you’ve built?
2. What kind of ecommerce brands have you worked with before?
3. How do you handle syncing customer data from stores like Shopify?
4. What strategy do you use for segments?
5. Do you manage SMS campaigns as well?
6. How do you measure performance inside Klaviyo?
7. Will you handle giveaways or other triggered campaigns?
8. How familiar are you with cart abandonment recovery?

These questions filter out surface-level marketers and help you find someone with real platform knowledge.

Practical Example: How a Klaviyo Setup Can Transform a Small Store

An Australian skincare brand had 15,000 subscribers and a healthy repeat customer base, but email was underperforming. Open rates were below 10%, click-through rate sat at 0.8%, and only 2.1% of total revenue was coming from email. The brand had no automated flows and relied solely on twice-monthly promotional blasts.

They hired a Klaviyo product expert with experience in online store management. Within the first 30 days, the expert:

• Built a welcome flow (3 emails) with time-based triggers and product recommendations based on the signup source
• Created a 5-email post-purchase sequence including thank you messaging, usage tips, and cross-sell offers
• Launched re-engagement flows for inactive users (90+ days no purchase or open)
• Built segments based on AOV, order frequency, last purchase date, and product category
• Set up monthly giveaways linked to click-based entries using Klaviyo’s event tracking
• Cleaned the list to remove 3,200 inactive profiles, improving deliverability and inbox rates

By day 90:

• Email open rate rose to 34%
• Click rate reached 3.2%
• Email revenue contributed 27.8% of total store revenue
• Repeat purchase rate increased by 12%
• Unsubscribe rate dropped by 47% due to better audience targeting

This is a typical outcome when a Klaviyo specialist for ecommerce brands builds flows based on store data.

How Does the Klaviyo Specialist Make a Difference?

A Klaviyo Expert from EcomVA offers full-service support. We help ecommerce brands connect their store with Klaviyo and use real data to create high-performing campaigns.

Here’s what we handle:

• Integrate Klaviyo with your store
• Set up flows for key actions: cart abandonments, purchase follow-ups, win-backs
• Create custom segments for different types of customers
• Track user actions like newsletter signup, product interest, and order value
• Run monthly promotions or seasonal giveaways
• Test and optimise every campaign
• Support your internal team or handle it fully

Our team focuses on online store management and Klaviyo automation. You get real results from email and SMS, backed by strategy and execution.

Getting Started with the Right Specialist

Once you decide to hire a Klaviyo expert, here’s what you’ll need to prepare:

• Access to your ecommerce platform (Shopify, WooCommerce, etc.)
• Existing customer lists
• Historical campaign data (if available)
• Branding guidelines for emails
• Your goals: revenue targets, re-engagement, retention

Expect your specialist to begin with an audit, build a roadmap, and implement high-impact flows in the first 30 days.

Hire with Confidence!

Working with a Klaviyo specialist saves time, reduces errors, and helps you connect better with your customers. You don’t need to test generic strategies anymore. With the right support, your store’s email and SMS system will match your brand and audience needs.

A good hire will help you:

• Increase customer lifetime value
• Build automations that actually convert
• Align your email strategy with store growth

If you’re ready to double up your email marketing outcomes, we, at EcomVA, are here to help.

Request a Consultation with a Klaviyo Specialist!

FAQs

1. How long does it take for a Klaviyo specialist to show results?

Usually, 30 to 60 days after building and launching automated flows.

2. Do I need Klaviyo if I already use Shopify Email?

Shopify Email is fine for basics. But Klaviyo offers deeper segmentation, automation, and integrations—especially for those serious about online store management.

3. What platforms can Klaviyo be integrated with?

Shopify, WooCommerce, BigCommerce, Magento, Wix, and more.

4. How do I know if the Klaviyo specialist is good?

Ask for specific examples of flows, segment strategies, and campaign results. Make sure they’ve worked with ecommerce brands.

5. Will they handle SMS too?

Yes. A strong Klaviyo product expert will be experienced in both SMS and email automations.