WikiHow to do Walmart SEO

How to do Walmart SEO

Feb 15, 2023

Walmart offers a wealth of opportunities, yet its 80 million products are crammed onto its digital shelves (and counting). Understanding Walmart’s search algorithm is essential for success since it controls if and when shoppers see your products. SEO, or search engine optimization, is the process of optimizing your website or online product listings to improve their visibility and ranking in search engine results. 

What is Walmart SEO?

The technique of optimizing your product listings for to boost their exposure when customers conduct searches for the products is known as Walmart SEO. Despite having similar definitions, “Google SEO” and Walmart SEO are not the same thing.

This means that for your product listings, SEO strategies that rank well on Google may not be the ideal option. For example, while keywords play a significant role in your ranking, customer service also matters. Keep in mind that Walmart is aware of your performance as a seller; inadequate customer service, stockouts, and slow shipping will all hurt your listing’s search engine position on Walmart.

Thankfully, Walmart has already taken care of a lot of the SEO for you. You will not have to worry about things like mobile compatibility or technological compliance. This lets you concentrate on other aspects of making Walmart Marketplace listings stand out and perform well in search results.

Understanding the Walmart search algorithm

Walmart’s algorithm uses the “optimization triangle” to assess a listing’s quality and calculate its exact position in the search results.

There are three primary components to the optimization triangle:

  • Content and discoverability: evaluate the descriptiveness of your product listings.
  • Reviews and Ratings: examine how your clients evaluate your products and customer service.
  • Offer: verifies how competitive your offer is.

This combination is used by the Walmart algorithm, which takes into consideration customer experience, competitive services, and relevancy to deliver the best results for its consumers. The algorithm makes sense, considering that “Service to the customer” is one of Walmart’s main corporate objectives.

Walmart SEO calls for much more than simply keyword stuffing with this algorithm. The “optimization triangle” is a crucial tool for sellers who wish to succeed in this market as it helps them raise their products’ search ranks.

Tips for optimizing your product listings on Walmart for search engines:

Conduct keyword research

Conduct thorough keyword research to find terms and phrases that potential customers use to search for similar products. Incorporate these keywords naturally into your product titles, descriptions, and attributes to improve visibility and relevance.

Optimize product images

Use high-resolution images that effectively showcase your products from multiple angles. Ensure that alt text descriptions are descriptive and include relevant keywords to improve accessibility and search engine indexing.

Write descriptive product titles

Craft concise yet descriptive product titles that accurately convey the nature of your products. Include related keywords to enhance search visibility and help customers easily find your products.

Add detailed product descriptions

Provide comprehensive and informative product descriptions that highlight key features, benefits, and specifications. Incorporate relevant keywords naturally throughout the description to improve search engine optimization and help customers make informed purchasing decisions.

Ask for customer reviews

Ask customers to leave feedback by providing exceptional products and customer service. Positive reviews build trust with customers and signal to Walmart’s algorithm that your products are popular and relevant, potentially boosting your rankings.

Regularly update product details

Stay proactive in updating your product information, including prices, stock levels, and product attributes. Keeping your listings accurate and up-to-date ensures a positive customer shopping experience and helps maintain your rankings in search results.

How does Walmart evaluate product listings for search engine ranking?

Walmart employs a complex algorithm to determine the ranking of product listings in its search results. Here are some of the factors that affect your ranking:


Walmart prioritizes listings that are most relevant to the user’s search query. This includes factors such as keyword relevance, product category, and product attributes.

Product content quality

Listings with high-quality content, including clear product titles, detailed descriptions, and accurate attributes, are more likely to rank higher. Walmart values listings that provide comprehensive information to help shoppers make informed purchasing decisions.

Customer engagement

Walmart considers factors related to customer engagement, such as click-through rates, conversion rates, and customer reviews. Listings that attract more clicks, conversions, and positive reviews are likely to receive a higher ranking.


Walmart aims to promote listings from trustworthy sellers with a record of delivering quality products and excellent customer service. Factors such as seller ratings, shipping times, and return policies may influence a listing’s ranking.

Product availability

Listings for products in stock and available for buying are more likely to rank higher in Walmart’s search results. Out-of-stock or discontinued products may receive lower rankings or be temporarily removed from search results.

How can I monitor the performance of my Walmart listings?

Below are some of the aspects you should focus on to analyze the performance of your Walmart listings:

Sales metrics

Monitor sales data, including total sales volume, revenue, and average order value, to understand the overall performance of your listings.

Conversion rates

Track conversion rates to evaluate how effectively your listings are converting views into purchases. Identify listings with low conversion rates and explore opportunities for improvement.

Click-Through Rates (CTR)

Analyze CTR metrics to assess the effectiveness of your product titles, images, and descriptions in attracting clicks from shoppers.

Customer reviews

Monitor customer reviews to gauge customer satisfaction and identify areas for enhancements in customer service or product quality.

Search rankings

Track the search rankings of your listings for relevant keywords to understand their visibility and competitiveness in Walmart’s search results.

Competitor analysis

Compare your listings’ performance against competitors to identify strengths, weaknesses, and opportunities for differentiation.

Inventory management

Monitor inventory levels and stockout rates to ensure that your listings remain in stock and available for purchase.

Advertising performance

If applicable, track the performance of any sponsored product campaigns or advertising initiatives to assess their impact on sales and visibility.

How can virtual assistants help with Walmart SEO?

Virtual assistants from EcomVA can streamline your Walmart SEO efforts by managing various tasks related to keyword research, product optimization, and performance tracking. With their expertise and knowledge, you can save time and resources while improving your product visibility and ranking on Walmart’s platform. 

Benefits of hiring a VA include cost-effectiveness, flexibility, scalability, and access to specialized skills. With a VA handling your SEO tasks, you can focus on other aspects of your business and achieve better results in less time.

In the end, you should pay close attention to Walmart’s evaluation of your listings. Like you, Walmart wants to make as many sales as it can in order to gain the trust of customers and have them return to the store. By following these tips, you can optimize your product listings on Walmart for search engines and improve their visibility and ranking in search results.

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