WikiHow to setup Audience on Pinterest

How to setup Audience on Pinterest

May 17, 2023

Setting up an audience on Pinterest involves understanding your target market, optimizing your profile, and creating compelling content to engage with users. Pinterest is a highly visual platform that allows users to discover and save ideas, making it an ideal platform for businesses to showcase their products or services. To set up an audience on Pinterest, follow these steps:

  • Log in to your Pinterest ads account at
  • Click on the “Ads” tab in the top-left corner of the Pinterest Ads dashboard.
  • From the drop-down menu, select “Audiences.”
  • On the Audiences page, click on the “Create audience” button.
  • Choose the type of audience you want to create:
  • Visitor retargeting: This audience includes people who have visited your website or engaged with your Pinterest content.
  • Customer list: This audience is based on a list of customer emails or mobile ad IDs that you provide.
  • Actalike audience: This audience is created based on the characteristics of your existing audience or customer list.
  • Engagement audience: This audience includes people who have engaged with your Pins, boards, or videos.
  • Standard event audience: This audience is based on specific actions people have taken on your website.
  • Select the appropriate option and follow the prompts to set up your audience.
  • If you choose visitor retargeting, you’ll need to install the Pinterest tag on your website and set up the necessary event triggers.
  • If you choose a customer list, you’ll need to upload a CSV file with customer emails or mobile ad IDs.
  • If you choose an actalike audience, you’ll need to select the source audience and set the desired audience size.
  • If you choose an engagement audience, you’ll need to specify the engagement criteria, such as Pin engagement or video views.
  • If you choose a standard event audience, you’ll need to define the event parameters and conditions.
  • Once you’ve completed the setup process for your audience, give it a descriptive name and click on the “Create” button.
  • Your audience will be created, and you can start using it in your Pinterest advertising campaigns.

Remember to review and comply with Pinterest’s advertising policies and guidelines when creating and targeting audiences to ensure your ads reach the right users while adhering to platform requirements. Pinterest is a visual social media platform that allows users to create and share images, videos, and other content. It is a great platform for businesses to reach their target audience and promote their products or services. One of the most important things you can do to succeed on Pinterest is to set up your audience correctly. This means targeting your pins to the right people who are most likely to be interested in what you have to offer.


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