WikiComplete Guide to Advertising on Amazon

Complete Guide to Advertising on Amazon

Feb 10, 2023

When you enter a word in the Amazon search box and results emerge, similar to how Google search operates, some of the top results will be sponsored articles, which are regarded as Amazon adverts, “sponsored” or “ad” writing, serves as a subtle indicator of them. You can only imagine the number of users Amazon gets every day, and a single ad to the relevant targeted audience can do wonders. Advertising on Amazon can help increase the visibility of your products to potential customers and drive sales. Here is a guide to advertising on Amazon:

Choose the right advertising program for your business:

  • Sponsored Products: These are ads that appear in search results and on product detail pages. They allow you to bid on keywords and target specific products or categories.
  • Amazon Advertising: This program allows you to create display ads that appear on Amazon’s website and other websites in the Amazon Advertising network. You can target specific audiences and products or use automated targeting options.


Set up your Amazon Advertising account:

  • To advertise on Amazon, you need to have an Amazon Seller Central account. If you don’t have one already, you can sign up for one at
  • Once you have an account, you can access Amazon Advertising by going to and signing in with your Amazon Seller Central login information.


Create your ads:

  • To create an ad, you need to choose a product to advertise, select your targeting options, and create your ad creative.
  • For Sponsored Products, you can choose to target specific keywords or products. You can also set your budget and bid amount for each keyword.
  • For Amazon Advertising, you can create display ads in various sizes and formats. You can target specific audiences, products, or categories, or use automated targeting options.


Monitor and optimize your ads:

  • It’s important to monitor the performance of your ads and make adjustments as needed to optimize their effectiveness.
  • You can use the Amazon Advertising dashboard to track the performance of your ads and make changes to your targeting, budget, and ad creative.


By spending money on Amazon advertisements, you may thereby increase not only the sales of your products but also their organic rankings. By following these steps, you can effectively advertise your products on Amazon and drive more sales.



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