WikiHow long our Product Title can be

How long our Product Title can be

Sep 04, 2023

Product titles are the first thing that attracts the attention of a potential customer. Business owners must focus on providing some of the best and compelling product titles to the products on their online store. The ideal length for a product title can vary depending on the platform you’re using, the nature of the product, and the preferences of your target audience.

Here are some general guidelines:

E-commerce Platforms

If you’re selling products online, especially on e-commerce platforms like Amazon, eBay, or Shopify, the character limits for product titles can vary. Typically, you’ll want to keep your product title concise and focused while including relevant keywords that potential buyers might use to search for your product. Character limits can range from around 50 to 200 characters, depending on the platform.

Clarity and Descriptiveness

Your product title should clearly convey what the product is and what its main features or benefits are. It’s important to strike a balance between providing enough information and keeping the title succinct and engaging.

Keyword Optimization

Incorporate relevant keywords in the product title to improve its visibility in search results. However, avoid keyword stuffing, as it can make the title look unnatural and less appealing.

Audience and Branding

Consider your target audience and your brand identity. A catchy and memorable product title can help your product stand out, but it should still clearly communicate what the product is.


Keep in mind that many shoppers use mobile devices to browse and make purchases. A shorter title can be easier to read on smaller screens.

Avoid Abbreviations

While you want to keep the title concise, avoid excessive use of abbreviations or acronyms that might confuse potential buyers.

Platform Guidelines

Different e-commerce platforms might have specific guidelines for product titles. It’s a good idea to familiarize yourself with these guidelines to ensure your titles meet the requirements.

A/B Testing

If you’re unsure about the optimal length for your product titles, consider conducting A/B testing. Create different variations of the title and monitor which ones perform better in terms of click-through rates and conversions.

Product titles should be concise, clear, and relevant to the product. This helps you gain the attention of your customers. It’s important to consider the platform’s character limits and guidelines, as well as the preferences of your target audience. Test different title lengths if necessary to find the best approach for your specific products and market.

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