How Many Types of Campaign Available on Instagram Ads
Having multiple types of ad campaigns on Instagram helps the advertiser to choose the best one according to their goals and budget. It gives you the flexibility to achieve your marketing objectives. Here are some of the most popular campaign types:
- Image ads: These are static image ads that appear in the Instagram feed or Stories.
- Video ads: These are ads that use video content to showcase your product or service.
- Carousel ads: These are ads that allow users to swipe through multiple images or videos.
- Stories ads: These are ads that appear in Instagram Stories and can be either images or videos.
- Collection ads: These are ads that feature a primary image or video with multiple product images below it.
- Explore ads: These are ads that appear in the Explore section of Instagram, where users discover new content.
- IGTV ads: These are ads that appear in IGTV videos, which are longer-form videos that can be up to 60 minutes in length.
- Reels ads: These are ads that appear in Instagram Reels, which are short-form videos that can be up to 60 seconds in length.
Each of these campaign types offers unique features and benefits, depending on your marketing goals and target audience. It’s important to choose the right campaign type based on your objectives and the type of content you want to promote. Each campaign is designed to achieve certain marketing objectives to bring better conversions, brand awareness, and more clicks.