How to Create Instagram Image Ads Campaign
Visually appealing ads can capture the attention of the audience and increase engagement. The Ads manager is a cost-effective method to advertise and reach the potential audience. Here are the steps to create an Instagram Image Ads campaign:
- Log in to your Facebook Ads Manager account (https://www.facebook.com/ads/manager/).
- Click on the “Create” button to start a new campaign.
- Choose your marketing objective, such as “Brand Awareness,” “Traffic,” or “Conversions.”
- Give your campaign a name and select the Instagram account thata you want to use for the campaign.
- Set up your ad set by selecting your target audience, placements, budget, schedule, and optimization settings.
- Select “Single Image” as the ad format.
- Choose the image you want to use for your ad. Make sure the image is high-quality and visually appealing.
- Write your ad copy, including a headline and a description. Make sure your copy is clear and concise.
- Select a call-to-action button that encourages people to take action, such as “Learn More” or “Shop Now.”
- Preview your ad to make sure everything looks correct.
- Finally, submit your ad for review and wait for it to be approved.
By following these steps, you can create an Instagram Image Ads campaign that will help you reach your target audience and achieve your marketing goals on Instagram. Businesses can use the advanced targeting options which include interests, locations, demographics, and more who are interested in their products or services.