How to create Conversions campaign on Tiktok

TikTok isn’t just for viral dances and funny challenges anymore. Businesses of all sizes are discovering the power of this platform to reach new audiences and drive real results. If you want to take your TikTok presence to the next level and convert viewers into customers, then conversions campaign are the way to go.

This wiki page will walk you through everything you need to know about creating effective conversions campaigns on TikTok, even if you’re a complete beginner. We’ll break down the process into simple steps, explain key concepts in plain language, and provide valuable tips to maximize your success.

So, let’s get started!

Step 1: Understanding Conversions Campaigns

Before diving in, it’s important to understand what conversions campaigns are all about. Unlike regular TikTok content, these campaigns are paid promotions designed to achieve specific goals for your business. These goals are called “conversions” and can include things like:

• Website visits: Getting people to check out your website or landing page.
• Purchases: Encouraging viewers to buy your products or services.
• App downloads: Driving downloads of your mobile app.
• Signups: Increasing registrations or subscriptions on your platform.

By running conversions campaigns, you can target a specific audience with laser focus, promoting your offering directly to those most likely to be interested.

Step 2: Setting Up Your TikTok Ads Manager

To create conversions campaigns, you’ll need a TikTok Ads Manager account. This is a separate platform from the regular TikTok app, specifically designed for businesses to manage the types of campaign in TikTok and their advertising needs.

Here’s how to set it up:

1. Visit the TikTok Ads Manager website: https://www.tiktok.com/business/en/solutions/ads-manager.
2. Click on “Create Account” and follow the on-screen instructions.
3. Once your account is created, you’ll be guided through a quick setup process to link your ad account to your business and payment method.

Step 3: Planning Your Conversions Campaign

Before jumping straight into ad creation, take some time to plan your campaign carefully, whether it is a conversions campaign or a traffic campaign. 

Here are some key questions to consider:

• What is your conversions goal? (Website visits, purchases, etc.)
• Who is your target audience? (Age, interests, location, etc.)
• What is your budget? (How much will you spend on the campaign?)
• What creative format will you use? (Video ad, image ad, etc.)
• What message will resonate with your audience? (Focus on benefits, highlight features, etc.)

Step 4: Choosing Your Campaign Objective

When creating your campaign, be it a conversions or app install campaign, in the TikTok Ads Manager, you’ll be asked to choose a campaign objective. This defines the overall aim of your campaign and determines the optimization options available.

Since we’re focusing on conversions, you’ll want to select the “Conversions” objective. This option allows you to track specific actions users take on your website or app after clicking your ad.

Step 5: Setting Up Your Ad Group

Think of an ad group as a container for your ads within the campaign. Here, you’ll define your target audience, budget, and bidding strategy.

Targeting:

• Demographics: Age, gender, location, language, etc.
• Interests: Hobbies, passions, and things your audience cares about.
• Behaviors: Past online actions that indicate user intent (e.g., website visitors, app users).
• Custom Audiences: Upload existing customer lists or website visitors for targeted reach.

Budget & Bidding:

• Budget: Set a daily or total budget for your ad group.
• Bidding Strategy: Choose how much you’re willing to pay for specific actions (e.g., clicks, conversions).

Step 6: Designing Your Ad Creative

This is where you get to showcase your brand and product or service. Here are some tips for creating compelling ad creatives:

• Keep it short and sweet: People scroll quickly on TikTok, so grab their attention within the first few seconds.
• Use high-quality visuals: Eye-catching videos or images are essential for stopping viewers in their tracks.
• Focus on benefits: Highlight how your offering solves a problem or improves their lives.
• Incorporate trending sounds and challenges: Leverage current trends to make your ad feel native to the platform.
• Clear call to action: Tell viewers exactly what you want them to do next (visit the website, download the app, etc.)

Step 7: Setting Up Conversions Tracking

To measure the success of your campaign, you need to track conversions. This involves installing a TikTok Pixel, a small piece of code on your website, and tracking user actions. Here’s how to set it up:

1. In your TikTok Ads Manager, navigate to the “Events” section.
2. Click “Create Event” and choose the conversions action you want to track (e.g., purchase, sign-up).
3. Follow the instructions to install the TikTok Pixel on your website. This might involve adding the code snippet to your website code or using a website tag manager tool.
4. Once the Pixel is installed, you can select it within your ad group settings to track conversions for that specific campaign.

Step 8: Launching Your Campaign and Monitoring Performance

Once you’ve completed all the steps above, it’s time to launch your campaign! The TikTok Ads Manager will review your campaign and notify you once it’s approved.

Here are some key metrics to track the performance of your conversions campaign:

• Impressions: The number of times your ad is displayed.
• Clicks: The number of times users click on your ad.
• Cost per Click (CPC): The average amount you pay for each click on your ad.
• Conversions: The number of times users complete your desired action (e.g., purchase, sign-up).
• Cost per Acquisition (CPA): The average amount you pay for each conversions.

By monitoring these metrics, you can see how your campaign is performing and make adjustments as needed. Here are some additional optimization tips:

• Test different ad variations: Try out different video or image creatives, headlines, and calls to action to see what resonates best with your audience.
• Refine your targeting: Analyze your campaign data and adjust your targeting parameters to reach a more qualified audience.
• Optimize your budget: Allocate your budget towards ad groups and creatives that are performing well.

When you follow these steps and continuously learn and adapt, you can create high-performing conversions campaigns on TikTok and achieve your business goals on this dynamic platform.

Keep reading wiki pages for more information like this!