How to create Conversions campaign on Tiktok
Campaigns can allow you to reach an extensive audience and can help you expand your brand reach. To create a Conversions campaign on TikTok, you can follow these general steps. However, please note that the process may have changed since my last knowledge update in September 2021, so it’s always best to refer to the official TikTok Ads documentation or website for the most accurate and up-to-date instructions. Here’s a general guide on how to create a Conversions campaign on TikTok:
- Sign in to TikTok Ads Manager: Visit the TikTok Ads Manager website at ads.tiktok.com and sign in using your TikTok Ads Manager account credentials.
- Create a new campaign: Once you’re logged in, click on the “Create” button to start a new campaign.
- Select your campaign objective: Choose “Conversions” as your campaign objective. This objective is specifically designed to drive specific actions, such as form submissions, purchases, or sign-ups.
- Set your campaign details: Provide a name for your campaign and select the appropriate campaign settings, including your target audience, budget, and schedule.
- Choose ad placements: TikTok offers various ad placements, such as In-Feed Ads, TopView Ads, Brand Takeover, and Branded Hashtag Challenges. Select the placements that align with your Conversions campaign goals.
- Create your ad group: Within the campaign, you’ll need to create an ad group. Set the targeting options, such as demographics, interests, and behaviors, to ensure your ads reach the right audience.
- Create your ad: Customize your ad creative by uploading videos or images that drive users to take the desired action. You can add captions, descriptions, and call-to-action buttons to encourage conversions.
- Set up your conversion event: In the TikTok Ads Manager, configure the conversion event you want to track. This could be a purchase, form submission, or other specific actions on your website or app.
- Add your tracking pixel: Implement the TikTok tracking pixel on your website or app to track conversions and optimize your campaign effectively.
- Review and launch: Before launching your campaign, review all the settings, targeting, ad creative, conversion event, and tracking pixel implementation to ensure they align with your Conversions objectives. Once you’re satisfied, click on the “Launch” or “Submit” button to activate your campaign.
- Monitor and optimize: Once your Conversions campaign is live, regularly monitor its performance through the TikTok Ads Manager dashboard. Analyze metrics such as conversions, conversion rate, cost per conversion, and return on ad spend (ROAS) to gauge the effectiveness of your campaign. Make any necessary optimizations to improve results.
By maximizing the visibility of your promotional content, you can drive traffic to your website or physical stores and boost sales during specific periods. Remember to stay updated with the latest features and best practices provided by TikTok Ads Manager, as they may offer new targeting options, ad formats, or optimization techniques to enhance your Conversions campaigns on TikTok.