WikiHow to create Lead Generation Campaign on Tiktok

How to create Lead Generation Campaign on Tiktok

May 29, 2023

Lead generation is critical in today’s digital market for organizations looking to extend their customer base and drive growth. While TikTok is well-known for its amusing and viral content, it has also evolved into an effective platform for businesses to generate leads and communicate with prospective clients. To create a Lead Generation campaign on TikTok, you can follow these general steps. Please note that the process may have changed since my last knowledge update in September 2021, so it’s always best to refer to the official TikTok Ads documentation or website for the most accurate and up-to-date instructions. Here’s a general guide on how to create a Lead Generation campaign on TikTok:


  • Sign in to TikTok Ads Manager: Visit the TikTok Ads Manager website at and sign in using your TikTok Ads Manager account credentials.
  • Create a new campaign: Once you’re logged in, click on the “Create” button to start a new campaign.
  • Select your campaign objective: Choose “Lead Generation” as your campaign objective. This objective is specifically designed to capture user information, such as email addresses or phone numbers, for lead generation purposes.
  • Set your campaign details: Provide a name for your campaign and select the appropriate campaign settings, including your target audience, budget, and schedule.
  • Choose ad placements: TikTok offers various ad placements, such as In-Feed Ads, TopView Ads, Brand Takeover, and Branded Hashtag Challenges. Select the placements that align with your Lead Generation campaign goals.
  • Create your ad group: Within the campaign, you’ll need to create an ad group. Set the targeting options, such as demographics, interests, and behaviors, to ensure your ads reach the right audience.
  • Set up your lead generation form: In the TikTok Ads Manager, you can create a lead generation form that users can fill out directly within the TikTok app. Customize the form fields to collect the information you need from your leads.
  • Customize your ad creative: Customize your ad creative by uploading videos or images that attract users’ attention and entice them to fill out the lead generation form. You can add captions, descriptions, and call-to-action buttons to encourage engagement.
  • Review and launch: Before launching your campaign, review all the settings, targeting, ad creative, and lead generation form fields to ensure they align with your Lead Generation objectives. Once you’re satisfied, click on the “Launch” or “Submit” button to activate your campaign.
  • Monitor and follow up: Once your Lead Generation campaign is live, regularly monitor its performance through the TikTok Ads Manager dashboard. Analyze metrics such as impressions, click-through rates (CTR), and lead submission rates to gauge the effectiveness of your campaign. Follow up with the leads you’ve collected to nurture them and convert them into customers.


Using TikTok for lead generation might be a game changer for your business. You may effectively engage with your target audience, capture their interest, and convert them into valuable leads by properly organizing and executing a lead generation campaign. Remember to stay updated with the latest features and best practices provided by TikTok Ads Manager, as they may offer new targeting options, ad formats, or optimization techniques to enhance your Lead Generation campaigns on TikTok.


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