WikiHow many types of campaigns are available on LinkedIn

How many types of campaigns are available on LinkedIn

May 17, 2023

LinkedIn offers a variety of advertising campaigns to cater to different marketing objectives and reach specific target audiences. Each campaign type on LinkedIn comes with its own set of features and benefits, allowing advertisers to customize their strategies and achieve their desired outcomes. In this guide, we will explore the different types of campaigns available on LinkedIn, providing you with insights into their unique capabilities and helping you choose the most suitable campaign type for your advertising goals. Here are the main types of campaigns available on LinkedIn:

  • Sponsored Content: Sponsored Content campaigns allow you to promote your organic LinkedIn posts to a wider audience. You can boost the visibility of your content in users’ feeds, targeting specific demographics, job titles, or interests. Sponsored Content includes text, images, videos, and carousels.
  • Text Ads: Text Ads are simple, text-based ads that appear in the right column or at the top of the LinkedIn feed. They are concise and usually consist of a headline, a brief description, and a small image. Text Ads are suitable for driving traffic to your website, generating leads, or increasing brand awareness.
  • Message Ads: Message Ads allow you to engage with your target audience directly through LinkedIn messaging. You can send personalized messages to your chosen audience, providing them with relevant offers, updates, or invitations. Message Ads can be effective for driving engagement, nurturing leads, or promoting events.
  • Dynamic Ads: Dynamic Ads enable you to create highly personalized and dynamically generated ads that are tailored to the LinkedIn user viewing them. They leverage user data, such as profile information or job details, to deliver more personalized content. Dynamic Ads are available in different formats, including Follower Ads, Spotlight Ads, and Job Ads.
  • Sponsored InMail: Sponsored InMail campaigns allow you to send personalized messages directly to users’ LinkedIn inboxes. These messages appear as private messages and can include personalized greetings, call-to-action buttons, and rich media content. Sponsored InMail is effective for driving conversions, promoting events, or nurturing leads.
  • LinkedIn Video Ads: LinkedIn Video Ads enable you to incorporate video content into your ad campaigns. You can use video to tell your brand’s story, showcase products or services, or deliver compelling messages. Video Ads can be sponsored content, message ads, or dynamic ads, and they offer a powerful way to engage and captivate your target audience.

Each campaign type has its own advantages and best practices, and the choice depends on your specific marketing objectives and target audience. It’s important to align your campaign type with your goals and select the most suitable format to effectively reach and engage your desired audience on LinkedIn.


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