WikiHow many types of campaigns are available on Tiktok?

How many types of campaigns are available on Tiktok?

May 29, 2023

Campaign ads have proved to be extremely beneficial when it comes to running ads for a longer duration. Campaign ads can be modified from time to time by changing the ad sets and keeping the targets and goals just the same. TikTok offers several types of ad campaigns to suit different marketing objectives and goals. As of my knowledge cutoff in September 2021, here are some of the campaign types available on TikTok:

  • Brand Awareness: This type of campaign is focused on increasing brand visibility and reaching a wide audience. It aims to generate awareness and familiarity with your brand or product.
  • Reach: The reach campaign aims to maximize the number of users who see your ad. It focuses on delivering your message to as many people as possible within your target audience.
  • Traffic: The traffic campaign is designed to drive traffic to a specific destination, such as your website or a landing page. It aims to generate clicks and visits to your designated URL.
  • App Installs: If you have a mobile app, you can run an app install campaign to encourage users to download and install your app directly from the app store.
  • Video Views: This campaign type is focused on promoting video content and maximizing the number of views your videos receive. It aims to increase engagement with your video content.
  • Conversions: The conversions campaign is geared towards driving specific actions, such as form submissions, purchases, or sign-ups. It is optimized to deliver ads to users who are more likely to complete the desired action.
  • Catalog Sales: If you have an e-commerce business, the catalog sales campaign allows you to showcase your products and generate sales directly from your product catalog.
  • Lead Generation: This campaign type aims to capture leads by encouraging users to provide their contact information or engage with lead generation forms.

Tiktok works on an auction based system, wherein advertisers set a budget and bid for ad placements, making it an extremely challenging and competitive platform for paid advertising. It’s important to note that TikTok’s advertising platform and available campaign types may have evolved since my knowledge cutoff in 2021. Therefore, I recommend referring to the official TikTok Ads documentation or website for the most up-to-date information on campaign types and their specific features.


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