WikiHow to create a Reach campaign on Tiktok?

How to create a Reach campaign on Tiktok?

May 29, 2023

A reach campaign can enhance the exposure and visibility of your brand and can prove to be extremely helpful for your brand image. To create a Reach campaign on TikTok, you can follow these general steps. Please note that the process may have changed since my last knowledge update in September 2021, so it’s always best to refer to the official TikTok Ads documentation or website for the most accurate and up-to-date instructions. Here’s a general guide on how to create a Reach campaign on TikTok:

  • Sign in to TikTok Ads Manager: Visit the TikTok Ads Manager website at and sign in using your TikTok Ads Manager account credentials.
  • Create a new campaign: Once you’re logged in, click on the “Create” button to start a new campaign.
  • Select your campaign objective: Choose “Reach” as your campaign objective. This objective is specifically designed to maximize the number of users who see your ad within your target audience.
  • Set your campaign details: Provide a name for your campaign and select the appropriate campaign settings, including your target audience, budget, and schedule.
  • Choose ad placements: TikTok offers various ad placements, such as In-Feed Ads, TopView Ads, Brand Takeover, and Branded Hashtag Challenges. Select the placements that align with your Reach campaign goals.
  • Create your ad group: Within the campaign, you’ll need to create an ad group. Set the targeting options, such as demographics, interests, and behaviors, to ensure your ads reach the right audience.
  • Create your ad: Customize your ad creative by uploading videos or images that are engaging and attention-grabbing. You can add captions, descriptions, and call-to-action buttons to encourage user engagement.
  • Review and launch: Before launching your campaign, review all the settings, targeting, and creative elements to ensure they align with your Reach objectives. Once you’re satisfied, click on the “Launch” or “Submit” button to activate your campaign.
  • Monitor and optimize: Once your Reach campaign is live, regularly monitor its performance through the TikTok Ads Manager dashboard. Analyze metrics such as impressions, reach, and engagement to gauge the effectiveness of your campaign. Make any necessary optimizations to improve results.

TikTok’s user base is diverse, with users from various backgrounds, interests, and locations. A Reach campaign allows you to engage with a broad range of users and potentially attract a diverse customer base for your brand. Remember to stay updated with the latest features and best practices provided by TikTok Ads Manager, as they may offer new targeting options, ad formats, or optimization techniques to enhance your Reach campaigns on TikTok.


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