How to Create an Instagram IGTV Ads Campaign
Instagram provides businesses with detailed analytics and reporting, allowing them to track the performance of their IGTV ads and make data-driven decisions to optimize their campaigns. IGTV ads can be up to 60 seconds long, allowing businesses to showcase their products or services in more detail than traditional Instagram feed ads. Here are the steps to create an Instagram IGTV Ads campaign:
- Log in to your Facebook Ads Manager account (https://www.facebook.com/ads/manager/).
- Click on the “Create” button to start a new campaign.
- Choose your marketing objective, such as “Brand Awareness,” “Traffic,” or “Conversions.”
- Give your campaign a name and select the Instagram account that you want to use for the campaign.
- Set up your ad set by selecting your target audience, placements, budget, schedule, and optimization settings.
- Select “IGTV” as the ad format.
- Choose the IGTV video you want to use for your ad. Make sure the video is high-quality and visually appealing.
- Write your ad copy, including a headline and a description. Make sure your copy is clear and concise.
- Select a call-to-action button that encourages people to take action, such as “Learn More” or “Shop Now.”
- Preview your ad to make sure everything looks correct.
- Finally, submit your ad for review and wait for it to be approved.
By following these steps, you can create an Instagram IGTV Ads campaign that will help you reach your target audience and achieve your marketing goals on Instagram. They can be highly engaging and visually compelling, as they take up the full screen and are optimized for mobile viewing.