WikiHow to create App Install Ads campaign on Snapchat

How to create App Install Ads campaign on Snapchat

May 17, 2023

Snapchat users can be easily targetted with App install ads and drive them to download the apps. It is important to curate and customize your ad campaign for better reach and conversions. They are full-screen, viewable, and have audio by default which makes it effective to target potential customers. 

To create an App Install Ads campaign on Snapchat, follow these steps:

  • Access Snapchat Ads Manager: Log in to your Snapchat Ads Manager account at
  • Create a New Campaign: Click on the “Create Campaign” button to start creating a new campaign.
  • Select Campaign Objective: Choose the “App Installs” objective as your campaign goal.
  • Define Targeting Options: Specify your target audience for the campaign. Use Snapchat’s targeting options to define your audience based on demographics, interests, behaviors, location, and more. This will help you reach the right audience for your App Install Ads.
  • Set Campaign Budget and Schedule: Determine your campaign budget and schedule. You can choose between daily or lifetime budgets and set the start and end dates for your campaign.
  • Create an Ad Set: Within your campaign, create an ad set. Define the ad set details such as audience targeting, placements, and budget allocation for the specific ad set.

Create App Install Ads:

  • a. Select Ad Format: Choose the appropriate ad format for your App Install Ads. Snapchat offers several formats, including Single Image or Video Ads, Collection Ads, and Story Ads. Select the format that best suits your app and campaign objectives.
  • b. Add Ad Creative: Upload the image or video creative for your App Install Ads. Ensure your creative meets Snapchat’s ad specifications and guidelines. Consider using visuals that are engaging and accurately represent your app.
  • c. Add Headline and Call-to-Action (CTA): Write a compelling headline that grabs attention and add a clear call-to-action (CTA) that prompts users to install your app.
  • d. Add App Install URL: Provide the direct link to your app on the relevant app store (e.g., Apple App Store or Google Play Store). Users will be directed to the app store to download and install your app when they tap on your ad.
  • Review and Launch Campaign: Double-check all the campaign details, including targeting, budget, ad creative, and app install URL. Once you’re satisfied with everything, click the “Launch” or “Submit” button to submit your campaign for review.
  • Ad Review and Approval: Snapchat will review your App Install Ads campaign to ensure it complies with its advertising policies. This review process typically takes a few business days. You’ll receive an email notification once your ad is approved and will start running on Snapchat.
  • Monitor and Optimize: Once your App Install Ads campaign is live, monitor its performance using the Snapchat Ads Manager. Track key metrics such as impressions, installs, and cost per install (CPI). Make adjustments as needed to optimize your campaign and achieve your desired results.

Please note that Snapchat’s ad platform may undergo updates and changes. For the most accurate and up-to-date instructions, refer to Snapchat’s official documentation or contact their support team.

Creating an App install Ads campaign on Snapchat helps to reach new audience and drive downloads of your mobile apps. By following the above steps you can create a successful campaign that will help you meet your business goals.


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