WikiHow to create Snap Ads on Snapchat

How to create Snap Ads on Snapchat

May 17, 2023

Ads on snapchat can be a good deal to reach your target audience because it allows you to reach the genz population and at the same time show relevant content to users who use snapchat regularly. To create Snap Ads on Snapchat, follow these steps:

  • Set up an Ads Account: If you don’t have an ads account on Snapchat, visit the Snapchat Ads Manager website at and sign up for an account. Provide the required information, verify your email address, and set up your ad account.
  • Access Snapchat Ads Manager: Once your account is set up, log in to the Snapchat Ads Manager at
  • Create a New Campaign: In the Ads Manager, click on the “Create Campaign” button to start creating a new campaign.
  • Select Campaign Objective: Choose your campaign objective based on your advertising goals. Snapchat offers various objectives, such as awareness, consideration, and conversion. Select the objective that aligns with your campaign goals.
  • Define Targeting Options: Specify your target audience for the campaign. You can define targeting criteria based on demographics, interests, behaviors, location, and more. Snapchat offers a range of targeting options to help you reach the right audience.
  • Set Campaign Budget and Schedule: Determine your campaign budget and schedule. You can choose between daily or lifetime budgets and set the start and end dates for your campaign.
  • Create an Ad Set: Within your campaign, create an ad set. Define the ad set details such as audience targeting, placements, and budget allocation for the specific ad set.
  • Create Snap Ads:
  1. Select Ad Format: Choose “Snap Ad” as the ad format for your campaign.
  2. Create Ad Creative: Upload the creative elements for your Snap Ad. You can include images or videos that meet Snapchat’s ad specifications. Ensure your creative is visually appealing and engaging.
  3. Add Headline and Call-to-Action: Write a compelling headline that grabs attention and add a clear call-to-action (CTA) to encourage viewers to take action.
  4. Add Web View or App Install URL: If you want to direct users to a website or promote app installations, provide the relevant URLs.
  • Review and Launch Campaign: Double-check all the campaign details, including targeting, budget, ad creative, and URLs. Once you’re satisfied with everything, click the “Launch” or “Submit” button to submit your campaign for review.
  • Ad Review and Approval: Snapchat will review your ad campaign to ensure it complies with their advertising policies. This review process typically takes a few business days. You’ll receive an email notification once your ad is approved, and it will start running on Snapchat.
  • Monitor and Optimize: Once your Snap Ads campaign is live, monitor its performance using the Snapchat Ads Manager. Track key metrics such as impressions, swipe-ups, and conversions. Make adjustments as needed to optimize your campaign and achieve your desired results.

Snapchat can help you widen your audience base and can allow you to be as creative with your ads as you want. It’s important to note that Snapchat’s ad platform may undergo updates and changes. For the most accurate and up-to-date instructions, refer to Snapchat’s official documentation or contact their support team.


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