WikiHow to create Story Ads for Games campaign on Snapchat

How to create Story Ads for Games campaign on Snapchat

May 17, 2023

Snapchat has been popular platform which helps users to promote their resources to the young generation. Story Ads are a type of advertisement that appears in your Snapchat stories. They are a great resources to reach wider audience and promote everything in a visually appealing method. 

To create a Story Ads for Games campaign on Snapchat, follow these steps:

  • Access Snapchat Ads Manager: Log in to your Snapchat Ads Manager account at
  • Create a New Campaign: Click on the “Create Campaign” button to start creating a new campaign.
  • Select Campaign Objective: Choose the campaign objective that aligns with your advertising goals. For promoting games, you can select objectives like “App Installs” or “App Engagement,” depending on your specific objective.
  • Define Targeting Options: Specify your target audience for the campaign. Use Snapchat’s targeting options to define your audience based on demographics, interests, behaviors, location, and more. This will help you reach the right audience for your Game Story Ads.
  • Set Campaign Budget and Schedule: Determine your campaign budget and schedule. You can choose between daily or lifetime budgets and set the start and end dates for your campaign.
  • Create an Ad Set: Within your campaign, create an ad set. Define the ad set details such as audience targeting, placements, and budget allocation for the specific ad set.

Create Game Story Ads:

  1. Select Ad Format: Choose the “Story Ad” format for your campaign.
  2. Add Ad Creative: Upload engaging and visually appealing images or videos that showcase your game. Capture the essence of your game and entice users to tap on your ad.
  3. Add Headline and Call-to-Action (CTA): Write a compelling headline that grabs attention and includes a clear call-to-action (CTA) related to your game. Encourage users to take action, such as downloading the game or learning more.
  4. Set Destination URL: Provide the URL where users will be directed when they swipe up on your Game Story Ad. This can be the app store link for downloading the game or a deep link to a specific page within your app.
  • Review and Launch Campaign: Double-check all the campaign details, including targeting, budget, ad creative, and URLs. Once you’re satisfied with everything, click the “Launch” or “Submit” button to submit your campaign for review.
  • Ad Review and Approval: Snapchat will review your Game Story Ads campaign to ensure it complies with their advertising policies. This review process typically takes a few business days. You’ll receive an email notification once your ad is approved, and it will start running on Snapchat.
  • Monitor and Optimize: Once your Game Story Ads campaign is live, monitor its performance using the Snapchat Ads Manager. Track key metrics such as impressions, swipe-ups, app installs, and engagement. Make adjustments as needed to optimize your campaign and achieve your desired results.

Remember that Snapchat’s ad platform may undergo updates and changes. For the most accurate and up-to-date instructions, refer to Snapchat’s official documentation or contact their support team.

Creating a story ads for gaming campaigns on Snapchat is the best method to reach young generation and engage them for a longer interval. We have outlines some of the best ways to create a successful campaign which will promote your games.


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