WikiHow to create Filter Ads campaign on Snapchat

How to create Filter Ads campaign on Snapchat

May 17, 2023

Snapchat is usually famous for sharing photos and videos with friends. Moreover, it has core features that allows businesses to advertise their services or products hassle-free. One of the most popular formats is the filter ads that users can apply to their snaps. This might be the best method to promote your products or brand. 

To create a Filter Ads campaign on Snapchat, follow these steps:

  • Access Snapchat Ads Manager: Log in to your Snapchat Ads Manager account at
  • Create a New Campaign: Click on the “Create Campaign” button to start creating a new campaign.
  • Select Campaign Objective: Choose your campaign objective based on your advertising goals. For Filter Ads, you can select objectives like “Awareness” or “Consideration,” depending on your specific objective.
  • Define Targeting Options: Specify your target audience for the campaign. Use Snapchat’s targeting options to define your audience based on demographics, interests, behaviors, location, and more. This will help you reach the right audience for your Filter Ads.
  • Set Campaign Budget and Schedule: Determine your campaign budget and schedule. You can choose between daily or lifetime budgets and set the start and end dates for your campaign.
  • Create an Ad Set: Within your campaign, create an ad set. Define the ad set details such as audience targeting, placements, and budget allocation for the specific ad set.

Create Filter Ads:

  1. Select Ad Format: Choose “Filter Ad” as the ad format for your campaign.
  2. Design Your Filter: Use Snapchat’s Creative Studio or a third-party design tool to create your custom Filter Ad. Filters can be static or animated overlays that users can apply to their Snaps. Ensure your Filter is visually appealing, on-brand, and aligns with your campaign goals.
  3. Specify Filter Location and Duration: Define the location where your Filter will be available and set the duration for which it will be active. You can choose specific geofences or locations where users can access your Filter.
  4. Review and Submit: Review all the details of your Filter Ad, including the design, location, and duration. Once you’re satisfied, click the “Submit” or “Launch” button to submit your campaign for review.
  • Ad Review and Approval: Snapchat will review your Filter Ad campaign to ensure it complies with its advertising policies. This review process typically takes a few business days. You’ll receive an email notification once your ad is approved, and it will be available for users to apply to their Snaps.
  • Monitor and Optimize: Once your Filter Ads campaign is live, monitor its performance using the Snapchat Ads Manager. Track metrics such as impressions, uses, and engagement. Make adjustments as needed to optimize your campaign and achieve your desired results.

Please note that Snapchat’s ad platform may undergo updates and changes. For the most accurate and up-to-date instructions, refer to Snapchat’s official documentation or contact their support team.

Creating a filter ad campaign on Snapchat will help your brand to reach a wider audience. If you follow the steps outlined above, you can create and run a success that will reach your target market faster.


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