How to create Collection Ads Campaing on Snapchat
Snapchat offers a variety of advertising options for businesses to reach and engage their target audience on the platform. These different types of campaigns cater to various marketing goals and allow businesses to leverage Snapchat’s unique features and ad formats. In this guide, we will explore the different types of campaigns that can be run on Snapchat, providing an overview of the available options and their potential benefits. To create a Collection Ads campaign on Snapchat, follow these steps:
- Access Snapchat Ads Manager: Log in to your Snapchat Ads Manager account at ads.snapchat.com.
- Create a New Campaign: Click on the “Create Campaign” button to start creating a new campaign.
- Select Campaign Objective: Choose your campaign objective based on your advertising goals. For Collection Ads, you can select objectives like “Drive Traffic,” “Catalog Sales,” or “App Installs,” depending on your specific objective.
- Define Targeting Options: Specify your target audience for the campaign. Use Snapchat’s targeting options to define your audience based on demographics, interests, behaviors, location, and more. This will help you reach the right audience for your Collection Ads.
- Set Campaign Budget and Schedule: Determine your campaign budget and schedule. You can choose between daily or lifetime budgets and set the start and end dates for your campaign.
- Create an Ad Set: Within your campaign, create an ad set. Define the ad set details such as audience targeting, placements, and budget allocation for the specific ad set.
Create Collection Ads:
- Select Ad Format: Choose “Collection Ad” as the ad format for your campaign.
- Add Collection Cover Image: Upload a visually appealing and attention-grabbing image that represents your collection. This image will be the cover for your Collection Ad.
- Add Collection Tiles: Create individual tiles within your collection that showcase different products or items. Each tile can include an image, title, and description.
- Add Website or Deep Link URL: Provide the URL where users will be directed when they tap on your Collection Ad. This can be a website or a deep link to a specific page within your app.
- Review and Launch Campaign: Double-check all the campaign details, including targeting, budget, ad creative, and URLs. Once you’re satisfied with everything, click the “Launch” or “Submit” button to submit your campaign for review.
- Ad Review and Approval: Snapchat will review your ad campaign to ensure it complies with their advertising policies. This review process typically takes a few business days. You’ll receive an email notification once your ad is approved, and it will start running on Snapchat.
- Monitor and Optimize: Once your Collection Ads campaign is live, monitor its performance using the Snapchat Ads Manager. Track key metrics such as impressions, taps, and conversions. Make adjustments as needed to optimize your campaign and achieve your desired results.
Snapchat offers a range of campaign types, including Snap Ads, Filters, Lenses, Collection Ads, and Story Ads. By leveraging these options, businesses can create engaging and targeted campaigns that align with their marketing goals, drive brand awareness, and effectively engage with Snapchat’s active user base. Remember that Snapchat’s ad platform may undergo updates and changes. For the most accurate and up-to-date instructions, refer to Snapchat’s official documentation or contact their support team.