WikiHow to linkup Google merchant to Google adwords

How to linkup Google merchant to Google adwords

Mar 02, 2023

The linking between the Google Ads and Google merchant centre will help to pass the inventory data. Before you run a campaign from the merchant account it is important to link the Ads account with merchant account. It helps to create and manage camTo link your Google Merchant Center account to your Google Ads account, follow these steps:

  • Sign in to your Google Merchant Center account.
  • Click on the three-dot menu in the top right corner and select “Account linking”.
  • Under “Google Ads”, click on the “Link Account” button.
  • Select the Google Ads account you want to link to and click “Continue”.
  • Choose the level of access you want to grant to your Google Ads account, such as “Standard access” or “Administrative access”. Standard access allows you to create and manage Shopping campaigns, while Administrative access grants full control over your Google Ads account.
  • Review the terms and conditions and click “Agree” to link your accounts.

Once you have linked your Google Merchant Center account to your Google Ads account, you can create and manage Shopping campaigns directly from your Google Ads account. Your product data from Merchant Center will be used to create your product listings in Google Ads, making it easy to promote your products to potential customers.

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