WikiHow to run campaign on Active Camapign

How to run campaign on Active Camapign

Sep 05, 2023

Running a campaign in ActiveCampaign involves setting up and sending targeted emails to your contacts. ActiveCampaign offers a variety of campaign types and automation features to help you engage with your audience effectively.

Here’s a general guide on how to run a campaign in ActiveCampaign:

  1. Log in to Your ActiveCampaign Account:

  • Log in to your ActiveCampaign account dashboard.

  2. Navigate to the Campaigns Section:

  • In the main menu, find and click on the “Campaigns” tab. This is where you’ll create and manage your email campaigns.

  3. Create a New Campaign:

  • Click the “Create Campaign” button or a similar option.
  • Choose the type of campaign you want to create. ActiveCampaign offers various campaign options such as Email Campaigns,” “Automation,” “SMS Campaigns,” and more.

  4. Choose the Recipients:

  • Select the audience you want to target with your campaign. You can choose from your lists, tags, or segments.
  • ActiveCampaign allows you to send campaigns to specific groups of contacts based on their attributes and behaviours.

  5. Design Your Campaign:

  • ActiveCampaign provides an intuitive campaign builder with drag-and-drop functionality.
  • Customize your campaign’s layout, images, text, buttons, and more to match your brand.

  6. Craft Your Email Content:

  • Write an engaging subject line that encourages recipients to open your email.
  • Craft the main content of your email, including your message, calls-to-action, and any relevant links.

  7. Personalization and Dynamic Content (Optional):

  • Use ActiveCampaign’s personalization features to include recipients’ names or other custom information.
  • Implement dynamic content blocks to show different content to different segments of your audience.

  8. Preview and Test:

  • Before sending, use ActiveCampaign’s preview feature to see how your email will appear on various devices.
  • Send test emails to yourself or colleagues to check for formatting and content issues.

  9. Schedule or Send Immediately:

  • Choose whether you want to send the campaign immediately or schedule it for a specific date and time.
  • Set the time zone to ensure your campaign reaches recipients at the desired time.

  10. Monitor and Analyze:

  • Once the campaign is sent, monitor its performance using ActiveCampaign’s analytics. Track metrics such as open rates, click-through rates, conversions, and more.

  11. Iterate and Optimize:

  • Based on the campaign results, make improvements for future campaigns. Experiment with different elements like subject lines, content, and sending times.

  12. Automation and Workflows:

  • Integrate your campaign into larger automation workflows for follow-up emails and targeted actions based on recipient interactions.


ActiveCampaign can help you increase the weightage of your online store as well as help you to become one of the best email marketers. The E-commerce world has upgraded itself and can help you become the winners of your own industry. It allows you to bring a change in the ever evolving landscape of email and newsletter marketing.

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