WikiHow to run campaign on Mailchimp

How to run campaign on Mailchimp

Sep 05, 2023

Mailchimp is a user-friendly and widely popular email marketing platform that caters to businesses of all sizes. Known for its intuitive interface and beginner-friendly tools, Mailchimp simplifies email marketing, making it accessible to beginners and experienced marketers alike. With Mailchimp, users can create and send email campaigns, design landing pages, and build customer segments. It also offers marketing automation features, allowing businesses to nurture leads and engage with their audience more effectively. Running a campaign in Mailchimp involves setting up and sending targeted emails to your subscribers. Mailchimp provides a user-friendly interface that allows you to create and manage different types of campaigns.

Here’s a general guide on how to run a campaign in Mailchimp:

1. Log in to Your Mailchimp Account:

  • Log in to your Mailchimp account dashboard.

2. Navigate to the Campaigns Section:

  • In the main menu, click on the “Campaigns” tab. This is where you’ll create and manage your email campaigns.

3. Create a New Campaign:

  • Click the “Create Campaign” button or a similar option.
  • Choose the type of campaign you want to create. Mailchimp offers different campaign options such as “Regular Campaign,” “Automated,” “Plain-Text,” and more.

4. Choose the Recipients:

  • Select the audience you want to target with your campaign. This could be your entire list, a segment, or a specific group.

5. Design Your Email:

  • Mailchimp provides a drag-and-drop email editor.
  • Customize your email’s layout, colours, images, and text to match your branding.
  • Add content blocks, such as text blocks, images, buttons, and more.

6. Craft Your Email Content:

  • Write the subject line that will encourage recipients to open your email.
  • Craft the main message of your email, including any relevant links, calls-to-action, and visuals.

7. Preview and Test:

  • Before sending, use Mailchimp’s preview feature to see how your email will appear on different devices.
  • Send test emails to yourself or colleagues to check for formatting and content issues.

8. Schedule or Send Immediately:

  • Choose whether you want to send the campaign immediately or schedule it for a specific date and time.
  • Set the time zone to ensure your campaign reaches recipients at the right time.

9. Segment and Personalize (Optional):

  • If you’re using dynamic content, ensure that it’s tailored to the segment you’re sending to.
  • Personalize the email with merge tags to include recipients’ names or other information.

10. Monitor and Analyze:

  • Once the campaign is sent, monitor its performance using Mailchimp’s analytics.
  • Track open rates, click-through rates, conversions, and other metrics.

11. Iterate and Improve:

  • Based on the campaign results, make adjustments for future campaigns.
  • Test different subject lines, content, and sending times to optimize your strategy.

12. Automation and Workflows:

  • Integrate your campaign into larger automation workflows, where relevant. For example, you might trigger follow-up emails based on recipient interactions with your campaign.

Mailchimp is recognized for its drag-and-drop email builder, extensive template library, and reporting capabilities that provide insights into campaign performance. It’s an excellent choice for small to medium-sized businesses seeking an easy-to-use yet versatile email marketing solution to grow their audience and brand.

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