WikiHow to run campaign on Klaviyo

How to run campaign on Klaviyo

Sep 05, 2023

Email marketing remains a powerful tool for online businesses, and Klaviyo is a platform designed to make it easier and more effective. But with all its features, Klaviyo might seem a bit daunting at first.  This guide will unveil a step-by-step approach to a successful Campaign on Klaviyo setup, helping you connect with your customers and achieve your marketing goals.

Understanding Klaviyo Campaigns

Klaviyo offers two main options for sending messages: Campaigns and Flows.

Campaigns are one-time blasts you send to a specific audience segment, while Flows are automated email sequences triggered by customer behavior (like abandoning their cart). 

Step 1: Campaign Goals – Know Your Why

Drive Sales

Are you launching a new product line, offering a flash sale, or trying to clear out some inventory? Klaviyo email marketing campaigns allow you to target specific customer segments based on their purchase history. 

For example, you can send an email promoting your new headphones to customers who have previously purchased audio equipment. Klaviyo also integrates with your online store, so you can dynamically showcase abandoned carts within your email, reminding customers about the items they left behind and enticing them to complete their purchases.

Increase Brand Awareness

Maybe you’ve got exciting company news to share, a new blog post you want to promote, or simply want to keep your brand at the forefront of your customer’s minds. Klaviyo lets you craft visually appealing emails packed with captivating content. 

Include high-quality images or short videos to showcase your brand personality and connect with your audience on a deeper level. You can even create engaging email newsletters with informative articles, industry trends, or exclusive offers to nurture customer relationships and build brand loyalty.

Generate Leads

Growing your email list is an essential Klaviyo email campaign tip for long-term marketing success. Klaviyo provides tools to capture new leads. You can create signup forms embedded on your website or landing pages, enticing visitors to subscribe to your email list with the promise of exclusive discounts, early access to new products, or valuable content.

Boost Customer Engagement

Klaviyo empowers you to go beyond basic sales pitches and foster deeper connections with your customers. 

Run surveys or contests within your emails to gather valuable customer feedback and spark interaction. Offer exclusive content like downloadable guides, early access to sales, or invite-only events to reward your most engaged subscribers and keep them coming back for more.

Step 2: Choosing Your Audience

Targeting the right audience is the secret sauce of a successful Klaviyo campaign. Here are some tips for Klaviyo campaign segmentation:

Purchase History

This goes beyond simply targeting recent buyers. You can reach out to customers who haven’t purchased in a while with a win-back campaign offering special discounts or personalized product recommendations based on their past purchases.

Email Engagement

Klaviyo identifies your most engaged subscribers—those who consistently open and click on your emails. Reward these valuable customers with exclusive offers, early access to new products, or invitations to participate in beta testing programs.

Demographics (if applicable)

With customer consent, you can leverage demographic information to send targeted campaigns. For example, if you sell athletic wear, email automation services can segment your email list by gender and send targeted promotions for men’s and women’s clothing lines.

Website Behavior

Klaviyo tracks customer activity on your website, allowing you to send highly targeted emails. Reach out to customers who have abandoned their carts with a gentle reminder and a nudge to complete their purchase. You can also target website visitors who have viewed specific product pages with personalized recommendations or special offers on those items.

By strategically segmenting your audience, you ensure your emails resonate with the right people, increasing the chances of engagement and driving the desired results.

Step 3: Craft Your Compelling Email Content

The content of your email is what truly connects with your audience. Here are some additional tips to craft emails that grab attention and get results:

Subject Line

Keep your subject line short and sweet, ideally under 50 characters, to ensure it displays fully in most inboxes. Use strong verbs, create a sense of urgency, or ask a question to pique the reader’s curiosity and entice them to open your email.

Keep it Clear and Concise

People are busy, so you need to get straight to the point! Use clear and concise language that your target audience can easily understand in the Klaviyo campaign setup. Avoid jargon or overly technical terms. Structure your email with clear headings and bullet points to make it easy for readers to scan and find the information they’re looking for.

Visual Appeal Matters

Humans are visual creatures, so incorporating eye-catching visuals can significantly boost your email’s impact. Use high-quality images or short videos that complement your message and showcase your products or brand in the best light. Keep in mind that image size matters – large images can slow down loading times, so consider using tools to compress them without sacrificing quality.

Call to Action Power

Your call to action (CTA) is the crux of your email. 

Make your CTA button clear, concise, and visually appealing. Use strong action verbs like “Shop Now,” “Learn More,” or “Download Now.” Place your CTA button prominently in your email, but avoid being overly pushy.

Personalization is King

People respond better to messages that feel personal. Klaviyo allows you to personalize your emails using merge tags. 

These tags insert dynamic content based on subscriber information, like their name, past purchase history, or location. A simple salutation using the subscriber’s name can make a big difference in engagement. You can use an email automation service and let them personalize your emails for you.

Content Variety is Key

Don’t bombard your subscribers with the same promotional messages all the time. Mix things up with a variety of content formats to keep your audience engaged. Include informative blog posts, customer testimonials, educational resources, or even behind-the-scenes glimpses into your brand story.

Step 4: Design with Ease with Klaviyo’s Drag-and-Drop Editor

Klaviyo’s drag-and-drop editor empowers anyone, regardless of technical expertise, to create beautiful and professional-looking emails. 

  • Pre-Designed Templates: Klaviyo campaign optimization offers a library of pre-designed email templates for various purposes, from sales promotions to welcome emails. These templates can be easily edited and customized to match your brand identity.
  • Drag-and-Drop Functionality: The intuitive drag-and-drop interface allows you to effortlessly add, remove, and arrange different elements within your email, like text blocks, images, buttons, and social media icons. No coding knowledge is required; simply drag and drop the desired elements to create your ideal email layout.
  • Customization Options: Klaviyo automation allows you to customize various aspects of your email design. Change fonts, colors, and backgrounds to match your brand aesthetic. You can even add custom HTML code for more advanced design tweaks, if desired.
  • Mobile-Responsive Design: In today’s mobile-first world, your emails must display perfectly across all devices. Klaviyo ensures your emails are mobile-responsive, automatically adjusting for optimal viewing on smartphones and tablets.

Step 5: Preview and Test

Before hitting send, it’s crucial to preview your Klaviyo campaign setup on different devices (desktop, mobile) to ensure it displays correctly. Klaviyo also allows you to send test emails to yourself or a select group to check for any glitches or formatting issues.

Step 6: Launch and Analyze

Once you’re confident with your campaign, it’s time to hit send! But the work doesn’t stop there. Klaviyo’s built-in analytics provide valuable insights into your campaign’s performance. Track metrics like open rates, click-through rates, and conversion rates (did customers purchase after clicking your email?). Analyze this data to understand what worked well and what can be improved for future campaigns.

This platform offers a wide range of features, including customizable email templates, Klaviyo marketing automation tools, behavioral tracking, and analytics, empowering businesses to send personalized messages that resonate with their audience. Klaviyo’s deep integration with e-commerce platforms makes it a go-to choice for online retailers looking to boost sales and engagement through email marketing. It’s a comprehensive solution for businesses aiming to optimize their email marketing efforts and build stronger customer relationships.

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