WikiHow can we create segment on Klaviyo

How can we create segment on Klaviyo

Sep 04, 2023

E-commerce has become a vast space and it is important to streamline every process to make sure that you stay ahead of your peers. Klaviyo is a powerful email marketing platform that specializes in ecommerce. Creating segments in Klaviyo allows you to target specific groups of subscribers with tailored content.

Here’s how you can create a segment in Klaviyo:

1. Log in to Your Klaviyo Account:

  • Log in to your Klaviyo account dashboard.

2. Navigate to the Lists & Segments Section:

  • On the left-hand side of the dashboard, you’ll find a menu. Click on “Lists & Segments.”

3. Select the List You Want to Create a Segment for:

  • Choose the list that contains the subscribers you want to segment.

4. Create a New Segment:

  • In the Lists & Segments section, click on “Segments.”
  • Click the “Create Segment” button.

5. Define Segment Criteria:

  • Give your segment a name to identify it.
  • Define the criteria for your segment.
  • Klaviyo offers a wide range of options to segment based on attributes, behaviors, and more.
  • You can segment based on factors such as purchase history, engagement behavior, location, custom properties, and more.

6. Preview and Save the Segment:

  • After setting up the segment criteria, you can preview the segment to see a list of subscribers who meet the conditions.
  • Click the “Preview” button to see a sample of subscribers in the segment.
  • If everything looks good, click the “Save Segment” button.

7. Use the Segment in Campaigns:

  • Once you’ve created the segment, you can use it when setting up your email campaigns.
  • Klaviyo makes it easy to select the segment you want to target with each campaign.

Please note that software interfaces and features can change over time. If you’re using a more recent version of Klaviyo, there might be slight differences in the steps or interface. For the most accurate and up-to-date instructions, I recommend referring to Klaviyo’s official documentation or help resources.

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