WikiWhich type of Headlines should be used for Google AdWords campaigns?

Which type of Headlines should be used for Google AdWords campaigns?

Feb 22, 2023

Effective advertising headlines are similar to the eye-catching displays you see every day in storefronts. They’re there to halt you in your tracks, get you to visualize buying whatever it is they’re selling, and compel you to go through the psychological barrier of entering the store to make the purchase. Similarly, the Headline of your Google ad increases the chances of your audience’s interaction if it’s any good.  Ad copy and headlines are essential elements of any successful Google Ads campaign. Here are some tips for writing effective ad headlines:

  • Keep it concise: Headlines should be short and to the point, ideally no more than 30 characters.
  • Use your primary keyword: Including your primary keyword in your headline can improve ad relevance and click-through rates.
  • Highlight your unique value proposition: Use your headline to highlight what makes your product or service unique and stand out from the competition.
  • Use numbers: Including numbers in your headline can make it more eye-catching and help you stand out in the search results.
  • Use emotional triggers: Use emotional language in your headline to appeal to your target audience’s desires and pain points.
  • Experiment with different headlines: Test multiple headlines to see which ones perform best and use data to inform your ad copy strategy.
  • Use title case: Use title case for your headlines, capitalizing the first letter of each word.
  • Use ad extensions: Use ad extensions such as sitelinks and callouts to add additional information and calls to action to your ad.


Remember to always keep your target audience in mind when writing ad headlines and ad copy, it is one of the primary ways you can maintain the quality of your headlines.  Your headlines should be clear, concise, and attention-grabbing to encourage clicks and conversions.


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