Google created the internet advertising platform known as Google AdWords, which is now referred to as Google Ads. When people conduct specific product or service searches on Google or websites affiliated with the search engine, it enables businesses and individuals to produce and display advertisements to them.

Using Google AdWords, marketers can target particular audiences based on demographics, location, and interests by bidding on terms that are pertinent to their businesses. Search ads, display ads, video commercials, and retail ads are just a few of the several formats in which advertisements can be seen.

Advertisers get compensated when someone clicks on their ad (cost-per-click), views it (cost-per-impression), or takes an action, such making a purchase or completing a form (cost-per-conversion).