How to create Display Campaign on Google Adwords
Google AdWords allows you to adjust your display campaigns in real-time based on performance data. This means you can quickly adapt your ad strategy to changes in your business, such as seasonal fluctuations or changes in user behavior. It allows you to create remarketing lists based on users who have visited your website or interacted with your ads. To create a Display campaign on Google Ads, follow these steps:
- Sign in to your Google Ads account.
- Click on the blue plus button to create a new campaign.
- Select the “New campaign” option.
- Choose the “Display” campaign type.
- Name your campaign and choose the geographic locations where you want your ads to appear.
- Choose your language targeting and bidding strategy.
- Set your daily budget and choose the start and end dates for your campaign.
- Choose your targeting options. Display campaigns allow you to target users based on a variety of factors, including demographics, interests, behaviors, and more.
- Choose your ad format. You can choose from a variety of ad formats, including text, image, and video ads.
- Create your ads. You can create multiple ads for each ad group, using different ad formats and messaging to test what works best.
- Set your bid for each ad group.
- Choose your placements. Display campaigns allow you to choose where your ads appear, such as on specific websites, apps, or YouTube videos.
- Set up your conversion tracking to track website conversions and other actions.
- Review your campaign settings and budget before launching your campaign.
- Click on the “Save and continue” button to launch your campaign.
Once your campaign is live, monitor its performance and make adjustments as needed to optimize your results. Be sure to regularly update your ads and targeting options to keep your campaign fresh and effective. Display ads allow you to reach a wider audience across the Google Display Network, including third-party websites, YouTube, and mobile apps. This can help increase brand awareness and attract new customers to your business.