How To create a Shopping campaign on Google Ads
Shopping ads appear at the top of search results pages with an image of the product, which can grab users’ attention and increase visibility. This can help your products stand out from competitors and attract more potential customers to your website. Shopping campaigns allow you to target your products to specific audiences based on their search terms, location, and device. To create a Shopping campaign on Google Ads, follow these steps:
- Sign in to your Google Ads account.
- Click on the blue plus button to create a new campaign.
- Select the “New Campaign” option.
- Choose the “Shopping” campaign type.
- Name your campaign and choose the geographic locations where you want your ads to appear.
- Choose your language targeting and bidding strategy.
- Set your daily budget and choose the start and end dates for your campaign.
- Choose your Merchant Center account and link it to your campaign.
- Set up your ad groups. You can have multiple ad groups within a campaign, each targeting specific product groups.
- Set your bid for each product group.
- Create your product groups based on product attributes, such as brand, category, or product type.
- Create your ads. Google will automatically generate ads for each product in your product group based on the product information in your Merchant Center account.
- Review your campaign settings and budget before launching your campaign.
- Click on the “Save and continue” button to launch your campaign.
Once your campaign is live, monitor its performance and make adjustments as needed to optimize your results. Be sure to keep your product information up to date in your Merchant Center account to ensure your ads are accurate and effective. Google Ads makes it easy to manage your Shopping campaigns, including setting budgets, bids, and targeting. This can save you time and make it easier to optimize your campaigns for maximum results.