WikiHow segment create on Mailchimp

How segment create on Mailchimp

Sep 04, 2023

Mailchimp is an excellent tool if you want to start with email or newsletter marketing. You can create automated flows and moreover strategize everything on this platform itself. Mailchimp allows you to segment your audience based on various criteria such as subscriber information, engagement behavior, purchase history, and more. Segmentation helps you send targeted and relevant content to specific groups of subscribers.

To create a segment in Mailchimp:

1. Log in to Your Account:

  • Log in to your Mailchimp account dashboard.

2. Navigate to the Audience:

  • Click on the “Audience” tab in the top menu.

3. Select Your Audience:

  • Choose the audience for which you want to create a segment.

4. Create a Segment:

  • On the audience dashboard, you’ll see a “Manage Contacts” dropdown menu. Click on it, and then select “Segments.”
  • Click the “Create Segment” button.

5. Define Segment Criteria:

  • Give your segment a name to identify it.
  • Define the criteria for your segment.
  • You can choose from a variety of conditions, such as subscriber information, engagement history, and more.
  • For example, you might create a segment of subscribers who have opened a specific campaign, clicked on a link, or joined your list within a certain time frame.

6. Save the Segment:

  • After setting the criteria, click the “Preview Segment” button to see a preview of the subscribers who meet the conditions.
  • Once you’re satisfied, click the “Save Segment” button.

7. Use the Segment in Campaigns:

  • You can now use this segment when sending campaigns.
  • When you create a new campaign, you’ll have the option to send it to your entire audience or specific segments.

Keep in mind that Mailchimp’s user interface and features may have changed since my last update. Therefore, it’s a good idea to refer to the latest Mailchimp documentation or resources for the most accurate and up-to-date instructions on creating segments.