How to Create an Reels Ads Campaign
Instagram has over one billion active users, and Reels ads allow businesses to reach this massive audience. Reels ads can also be shown to users who do not follow your account, increasing the likelihood of reaching new users. Here are the steps to create an Instagram Reels Ads campaign:
- Log in to your Facebook Ads Manager account (https://www.facebook.com/ads/manager/).
- Click on the “Create” button to start a new campaign.
- Choose your marketing objective, such as “Brand Awareness,” “Traffic,” or “Conversions.”
- Give your campaign a name and select the Instagram account that you want to use for the campaign.
- Set up your ad set by selecting your target audience, placements, budget, schedule, and optimization settings.
- Select “Reels” as the ad format.
- Choose the Reels video you want to use for your ad. Make sure the video is high-quality and visually appealing.
- Write your ad copy, including a headline and a description. Make sure your copy is clear and concise.
- Select a call-to-action button that encourages people to take action, such as “Learn More” or “Shop Now.”
- Preview your ad to make sure everything looks correct.
- Finally, submit your ad for review and wait for it to be approved.
By following these steps, you can create an Instagram Reels Ads campaign that will help you reach your target audience and achieve your marketing goals on Instagram. Reels ads can help businesses to raise brand awareness and reach a wider audience. By creating visually appealing and engaging ads, businesses can capture users’ attention and build a stronger presence on the platform.