WikiHow to create Engagement Campaign on Facebook

How to create Engagement Campaign on Facebook

Mar 14, 2023

The main aim of investing in engagement campaigns on Facebook by businesses, organizations, or individuals is to increase their engagement with the audience. It will encourage the users to interact with your content such as commenting, liking, and sharing your posts through their profiles.

These are the steps to create an Engagement Campaign on Facebook:

  • Log in to your Facebook Ads Manager account.
  • Click on the “Create” button in the top left-hand corner.
  • Choose the “Engagement” objective.
  • Give your campaign a name that will help you remember what it is for.
  • Choose the Facebook Page or Instagram account you want to associate with your campaign.
  • Choose your audience targeting. You can target your ads based on factors like age, gender, interests, behaviors, and location.
  • Choose your ad placement. You can choose to have your ads appear in Facebook or Instagram feeds, Stories, or in other locations like the Audience Network or Messenger.
  • Create your ad. For an Facebook Engagement campaign, you may want to create an ad that encourages people to like, comment, or share your post or page. Make sure your ad is visually appealing and attention-grabbing, with a clear call-to-action that tells people what you want them to do.
  • Choose your budget and schedule. You can choose to set a daily budget or a lifetime budget, and you can choose to run your campaign continuously or for a specific period of time.
  • Preview your ad and make sure it looks the way you want it to.
  • Click the “Confirm” button to submit your campaign for review. Facebook will review your campaign to make sure it complies with their advertising policies, and if everything is in order, your campaign will go live.

To create an effective Engagement Campaign, you may consider the following tips:

  • Use compelling visuals in your ad to grab people’s attention and encourage them to engage with your content.
  • Ask a question or provide a thought-provoking statement in your ad to encourage people to comment.
  • Use a strong call-to-action in your ad that tells people what you want them to do, such as “Like our page for more updates” or “Share this post with your friends.”
  • Use Facebook’s Ad Manager tools to target specific audiences based on their interests and behaviors.
  • Monitor your ad performance closely and make adjustments as needed to improve engagement and reach your campaign goals.


An engagement campaign on Facebook is highly useful for businesses that are looking for methods to create a sense of community and build long-term loyalty with the customers. It is easier to create compelling content, use eye-catchy visuals, create contests, and more to encourage engagement.

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