WikiHow to setup Pixel on Pinterest

How to setup Pixel on Pinterest

May 17, 2023

Setting up the Pinterest pixel is important for several reasons, as it allows businesses to effectively track and optimize their advertising campaigns on the platform. By implementing the Pinterest pixel, businesses can gain valuable insights into user behavior, measure the success of their advertising efforts, and make data-driven decisions to improve their overall marketing strategy. To set up a Pinterest pixel, which is a tracking code that allows you to measure and optimize your advertising campaigns on Pinterest, follow these steps:

  • Log in to your Pinterest ads account at
  • Click on the “Ads” tab in the top-left corner of the Pinterest Ads dashboard.
  • From the drop-down menu, select “Conversion tracking.”
  • On the Conversion tracking page, click on the “Get Started” button.
  • Select the “Create a new conversion tag” option.
  • Give your conversion tag a name that describes the action you want to track, such as “Purchase” or “Sign-up.”
  • Choose the event you want to track from the available options, such as page visit, sign-up, add to cart, or purchase.
  • Configure the advanced settings for your conversion tag, including the event value, currency, and URL rules if needed.
  • Once you’ve configured the settings, click on the “Next” button.
  • In the next step, you’ll see the Pinterest tag code. Copy the entire code snippet provided.
  • Paste the Pinterest tag code into the header section of your website. This code should be placed between the <head> and </head> tags of your website’s HTML.
  • After you’ve added the Pinterest tag code to your website, click on the “Next” button.
  • Pinterest will then verify if the tag is active on your website. It may take a few minutes for the verification process to complete.
  • Once the verification is successful, you’ll see a confirmation message. Click on the “Finish” button to complete the setup.

Congratulations! You have successfully set up the Pinterest pixel on your website. The pixel will now start tracking the specified events and provide valuable data for your Pinterest advertising campaigns. Pinterest Pixel provides valuable data and insights that enable businesses to measure conversions, build custom audiences, optimize ad performance, refine campaigns, and expand their reach. By harnessing the power of the pixel, businesses can drive better results from their Pinterest advertising efforts and ultimately achieve their marketing objectives.


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