WikiWhich types of Description line should be used for Google AdWords Campaigns?

Which types of Description line should be used for Google AdWords Campaigns?

Feb 22, 2023

It is important for your ad copy to pick up the pain point of your target audience and deliver those things with your ad copy. Your Ad copy should make your customers relate to you and that is why your ad description plays a vital role in increasing the number of clicks on your online ad. When writing description lines for your Google Ads campaign, there are a few best practices to keep in mind:

  • Highlight your unique value proposition: Use your description lines to communicate what makes your product or service unique and why customers should choose you over your competitors.
  • Use emotional language: Use language that appeals to your target audience’s emotions, desires, and pain points. This can help to make your ad more compelling and encourage clicks.
  • Include a call to action: Encourage users to take action by including a clear and specific call to action in your ad description lines. This could be a button or link to your website, a phone number to call, or another action you want users to take.
  • Keep it concise: Description lines should be short and to the point, ideally no more than 90 characters each.
  • Highlight your unique benefits: Use your description lines to highlight the benefits of your product or service, such as its features, quality, affordability, or convenience.
  • Use ad extensions: Use ad extensions such as sitelinks and callouts to provide additional information and calls to action in your ad.
  • Experiment with different descriptions: Test multiple descriptions to see which ones perform best and use data to inform your ad copy strategy.


Remember that your ad descriptions should be compelling, informative, and relevant to your target audience. By following these best practices, you can create ad descriptions that encourage clicks, improve ad relevance, and ultimately drive conversions


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