WikiWhich types of Keywords Should we use in Our Campaign

Which types of Keywords Should we use in Our Campaign

Feb 22, 2023

Keywords not only help you build your online presence but also help in your business growth. Any business that cannot be found online, will ultimately not be discovered by its users. Hence it is very important to keep a close eye on the Keyword Research of your brand. The types of keywords you choose for your campaign will depend on your business goals and your target audience. Here are some factors to consider when choosing keywords for your Google Ads campaign:

Relevance – Your keywords should be directly related to your product or service to ensure that your ads are shown to the right audience.

Search volume – Choose keywords with high search volume to reach a larger audience, but keep in mind that high-volume keywords are likely to have more competition and higher cost-per-click (CPC).

Competition – Choose keywords with lower competition to save money on CPC and increase your chances of getting clicks and conversions.

Intent – Choose keywords that match the intent of your target audience, such as informational keywords for people who are researching a topic and transactional keywords for people who are ready to make a purchase.

Long-tail keywords – Consider using long-tail keywords that are more specific and target a niche audience. These keywords may have lower search volume, but can be highly effective in reaching customers who are searching for a specific product or service.

Negative keywords – Use negative keywords to exclude irrelevant search terms and save money on clicks that are unlikely to result in conversions.


Ultimately, the types of keywords you choose should be based on your business goals, target audience, and budget. It’s important to continually monitor and optimize your keyword strategy to ensure that your ads are reaching the right audience and achieving your desired results.


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