Why SEO is Important for Ecommerce Stores?

Harshal Shah | January 31, 2022 | 5 Minutes Read
Why SEO is Important for Ecommerce Stores

Don’t you want to gain organic traffic on the website to generate more leads for your business? People are looking for quality and consistency when it comes to ecommerce stores.

But between search industry demands and search engine updates, some businesses find it quite difficult to match the pace. Every business wants to have consistent or more quality traffic. All this can be achieved with the right ecommerce SEO strategies customized according to your niche.

What is an ecommerce SEO?

Ecommerce Search Engine Optimization is the process that helps generate more traffic from search engines. Around 4.8% of the searchers make it to the second page of the results. This means your chances of gaining clicks is much lesser if you are on the second or beyond that.

When people search for something, you can see ads, featured snippets, People Also ask, or other things. These are the sectors that require the right ecommerce SEO techniques.

How are your ranks decided on search engines?

  1. Click-Through-Rates

    This is one of the metrics that determine the rankings. This indicates the percentage of users that click on your website link. It can be through email, search engines, or other platforms. This directly depends on the optimization of the website content.

  2. Informative

    Content is a bunch of words, and you need some relevant information that is helpful to the viewers. There are a lot of strategies that help in focusing on the vital keywords. Integrate the perfect balance of short and long-tail keywords as they both have their benefits on the search engines.

  3. Engaging

    Even after creating quality content, you might gain higher bounce rates. This is because your content is unable to gain attention from the visitors. Try to make your content interactive by adding media like images, videos, and more.

What are the benefits of ecommerce SEO?

  • Increase Brand Awareness

    Many ecommerce websites require optimization that fits in their budget. Many people are investing in multiple resources and can still generate the expected leads. So, the best ecommerce SEO services will help trigger the right strategies for your business and generate a better brand reputation.

  • Elevates the content

    It makes sense to add the right keywords with higher transaction intent and ensure not to compromise the quality of content. With the help of ecommerce SEO, you get the ability to optimize the content and provide greater accessibility to your platform.

  • Expand your business

    Once a visitor reaches your platform through organic or paid resources, you need to decide their journey. The right experts will help display the advertisements to potential users and send them emails if they leave their journey in between. SEO marketing makes effective returns as it displays the importance of customers for your business.

  • Handle Long-Tail keywords

    The searchers recently used voice commands to perform research which means you need to focus on long-tail keywords. These queries help drive the searchers and have a higher rate of conversions when compared to one-word keywords.

  • Enhance User-Experience

    A strong user experience means smooth navigation and increased website usability. Platforms that provide quicker solutions have better chances of reaching the top ranks. Using the keywords that users prefer helps to give the desired experience. A bad experience can hurt your platform rankings and affect your business reputation.

How to handle SEO ecommerce strategies?

The best strategies that bring success to your online stores are:

  1. Get relevant keywords

    They are the leading player when you need to handle the ecommerce SEO services for your brand. It would help to integrate keywords with higher search volume, search intent, and cost-per-click. Many tools are available in the market which helps you refine the right keywords for your business.

  2. Focus on website structure

    This includes the website’s navigation process that consists of the web pages and categories. Follow a thumb rule that your visitors reach their destination within three clicks on the website. Your website structure should be something like this:
    Ecommerce Silo Structure

  3. On-Page SEO

    This is a major factor for a website to rank on SERPs (Search Engine Result Pages). The main aim is to get relevant traffic and generate conversions. Some things that you can focus on are:

    • Optimize the descriptions and meta titles
    • Use keywords in URLs, titles, and content
    • Perform internal linking
    • Make content engaging
    • Insert high-quality images
  4. Optimize product descriptions

    When you have a long list of products on the platform, it isn’t easy to generate unique descriptions for each one. Adding similar content will create content duplicity issues that impact the website ranking and lower your traffic. An SEO virtual assistant might help write unique and compelling descriptions for every product. Tips to enhance your performance are:

    • Add main keywords in the description
    • Include modifiers like Sale, Buy, Deals, or Free Shipping
    • Highlight the important details of the products
  5. Faster page loads

    The visitor is looking for something online, and it does not deliver the content adequately. They have billions of options to switch. This increases your bounce rates and brings you down on the search results. Many businesses do have quality products, standard features, or valuable services, but a slow loading website will lead to losing customers. Take help from an ecommerce SEO agency to enhance your website speed and performance. This will help in increasing user engagement and generate a lower bounce rate.

  6. Quality Backlinks

    Backlinking has been considered the most excellent ecommerce SEO service for a platform. Significantly, your audience can reach through some natural resources and generate traffic. When you plan to generate a backlink, ensure that your third-party resource must be authentic and relevant to your industry.

    The Final Say!

    These were some insights when you want to enhance your ecommerce SEO and generate leads on a good note. Reaching an expert is always a good idea, as great strategies also ensure great security for your data.

Harshal Shah
Harshal Shah is the CEO of EcomVA. He has an overall experience of more than three decades in the E-commerce industry. His area of interest lies in writing fascinating pieces of content on topics relevant to growing E-commerce businesses with virtual assistant services. He wants to ensure that readers get acquainted with virtual assistant services for growth hacking E-commerce businesses so that we can build a technology-driven world for the future.
January 31, 2022