How many types of Campaign available On Facebook Ads
Before running a successful ad campaign it is essential to understand the different types supported by Facebook. There are various ad campaigns available in Facebook Ads, each designed to achieve specific advertising goals. Here are the main types of campaigns available:
- Awareness Campaigns: These campaigns are designed to increase awareness of a brand or product. They include objectives such as brand awareness, reach, and engagement.
- Consideration Campaigns: Consideration campaigns are designed to get people to consider a brand or product. They include objectives such as traffic, app installs, lead generation, and video views.
- Conversion Campaigns: Conversion campaigns are designed to get people to take a specific action, such as making a purchase or filling out a form. They include objectives such as conversions, catalog sales, and store traffic.
- Catalog Sales Campaigns: These campaigns are designed to promote products from an e-commerce catalog to people who have shown interest in similar products.
- Store Traffic Campaigns: Store traffic campaigns are designed to drive people to a physical retail location. They use location targeting to show ads to people who are near the store.
- Message Campaigns: These campaigns are designed to encourage people to start a conversation with a business through Facebook Messenger.
By choosing the right campaign type and objective, businesses can effectively reach their target audience and achieve their advertising goals on Facebook. Deciding the foundation of the advertising efforts will help to accomplish your targets seamlessly. Facebook ensures to boost brand awareness, reach, traffic, engagement, and installation as per your business goals.