WikiHow many Automation email marketing tool available in market

How many Automation email marketing tool available in market

Sep 04, 2023

Tools enhance the power of any marketing strategy, and when it comes to email automation, many tools can increase the efficiency of your marketing strategies. 

There are numerous email marketing automation tools available on the market to help businesses streamline their email campaigns and engage with their audience effectively. The landscape constantly evolves, and new tools keep coming into the market.

Here are the top 10 email marketing automation tools

1. Mailchimp (Freemium, Paid plans from $4.59/month):


The Juggernaut Mailchimp provides a collection of pre-designed, industry-specific email templates to kickstart your campaigns, in addition to its user-friendly interface. With the help of their email automation services, you can automatically nurture leads and increase conversions by creating email sequences depending on subscriber behavior or past purchases. 

Integrating your emails with well-known e-commerce systems like Shopify and WooCommerce guarantees smooth data transfer and customized product suggestions.

Ideal for: Beginners, small businesses, and those seeking an all-around email marketing solution with a user-friendly interface, drag-and-drop builder, and a generous free plan to test the waters. Mailchimp caters well to various industries with its library of pre-designed templates.

2. MailerLite (Freemium, Paid plans from $9/month):


The main advantages of MailerLite are its exceptionally high deliverability rates and user-friendly UI. You can send up to 12,000 emails every month to a list of up to 1,000 subscribers using their free tier, which is ideal for testing the platform and growing a small following. 

Upgrading will provide you access to more sophisticated tools like website registration forms, landing page building, and A/B testing, which will help you optimize your email campaigns for greater performance as your email list develops.

Ideal for: Budget-conscious businesses or those new to email marketing seeking a user-friendly platform with a focus on affordability and exceptional email deliverability to ensure your messages land in inboxes.

3. Sender (Freemium, Paid plans from $15.83/month):


Sender’s free plan with unlimited subscribers is what really makes it stand out. This makes it possible for companies with a tight budget to develop an email list and try out email marketing. 

The free plan offers a useful starting point, albeit with restrictions on daily sending quotas. By upgrading, you can access tools like landing page generation to collect leads straight from your emails. Email segmentation for targeted campaigns, and extensive analytics for tracking campaign effectiveness.

Ideal for: Businesses with a tight budget seeking a cost-effective way to build their email list and experiment with email marketing campaigns. Upgrading offers a good balance of affordability and functionality as your business grows.

4. ActiveCampaign (Paid plans from $29/month):


ActiveCampaign shines in advanced email marketing automation capabilities and its built-in CRM functionalities. Automate complex workflows based on customer behavior and trigger targeted email sequences at the right moments. Manage customer relationships seamlessly within the platform with features like deal tracking, lead scoring, and sales pipeline management. Integrations with popular CRM platforms like Salesforce ensure a unified view of your customer data.

Ideal for: Growing businesses and sales teams requiring advanced automation for lead nurturing, customer relationship management, and sales pipeline optimization. ActiveCampaign caters well to businesses seeking a comprehensive solution that streamlines marketing and sales efforts.

5. Drip (Paid plans from $39/month):


Drip is a dedicated e-commerce marketing platform that excels in crafting automated email workflows specifically designed to convert website visitors into loyal customers. Integrations with popular e-commerce platforms like Shopify and WooCommerce allow for seamless data transfer and personalization. Drip offers advanced segmentation tools to target specific customer segments with relevant campaigns. Features, like abandoned cart recovery sequences and post-purchase nurture workflows, help win back abandoning customers and encourage repeat business.

Ideal for: Online stores seeking to automate their email marketing efforts, personalize customer journeys based on buying behavior, and drive e-commerce sales through targeted email campaigns. Drip’s functionalities are specifically tailored to the needs of online businesses.

6. Klaviyo (Paid plans from $45/month):


Similar to Drip, Klaviyo excels in e-commerce marketing automation. However, Klaviyo differentiates itself through its exceptional capabilities in personalizing the customer journey. Integrate real-time customer behavior tracking to trigger targeted email campaigns based on browsing history, abandoned cart contents, or past purchases. Recommend products, offer personalized discounts, and create highly relevant email experiences that resonate with your audience and drive conversions.

Ideal for: Established e-commerce businesses seeking to personalize the customer journey at scale, trigger behavior-based email campaigns, and boost sales through data-driven marketing strategies. Klaviyo’s focus on real-time personalization caters well to businesses with a larger customer base.

7. Constant Contact (Paid plans from $12/month):

Constant Contact

Constant Contact is a user-friendly platform designed with beginners in mind. Their drag-and-drop interface and library of pre-designed, industry-specific templates make it easy to create professional-looking emails without any prior design experience. Constant Contact goes beyond just email marketing tools, offering additional features like online surveys, event marketing tools, and email marketing automation functionalities to nurture leads and simplify campaign management. They also provide a wealth of educational resources and webinars to help beginners navigate the world of email marketing.

Ideal for: New businesses, solopreneurs, and those seeking a user-friendly platform with built-in educational resources and marketing guidance. Constant Contact’s focus on ease of use makes it a valuable partner for beginners venturing into email marketing.

8. AWeber (Paid plans from $14.99/month):


AWeber is renowned for its exceptional customer support and industry-leading email deliverability rates. Their dedicated customer support team ensures you receive prompt assistance whenever needed. AWeber prioritizes ensuring your emails land in inboxes, maximizing the reach of your campaigns. They offer a user-friendly interface, a drag-and-drop email builder, and marketing automation capabilities to streamline campaign workflows and personalize the customer journey. A/B testing functionalities allow you to optimize your email campaigns for better performance.

Ideal for: Businesses seeking a reliable email marketing platform with top-notch customer support and a focus on exceptional email deliverability rates. AWeber caters well to businesses that prioritize getting their emails seen by their subscribers.

9. GetResponse (Paid plans from $15/month):


GetResponse goes beyond email automation, offering a comprehensive marketing suite that includes features like landing page creation, webinar hosting, marketing automation workflows, and even basic CRM functionalities. This allows you to manage various marketing aspects from a single platform. GetResponse offers a user-friendly interface, a drag-and-drop builder, and a generous free plan to test out the platform before committing.

Ideal for: Businesses seeking a versatile and all-in-one marketing solution. GetResponse caters well to those who want to manage email marketing, landing pages, webinars, and basic CRM tasks within a unified platform.

10. ConvertKit (Paid plans from $25/month):


ConvertKit is an email marketing platform specifically designed for creators and bloggers. Features like landing page creation, email tagging for subscriber segmentation, and powerful autoresponder sequences cater to building online communities, nurturing leads, and engaging your audience effectively. ConvertKit integrates with popular membership platforms and payment processors, allowing you to sell online courses, memberships, and digital products directly through your email campaigns.

Ideal for: Creators, bloggers, course creators, and anyone building an online audience. ConvertKit’s features are specifically tailored to the needs of content creators seeking to monetize their online presence.

These are just a few examples of email marketing automation tools available in the market. When choosing a tool, consider your business’s specific needs, budget, scalability, integrations, and ease of use. It’s a good idea to explore the features, pricing, and customer reviews of different tools to find the one that aligns best with your marketing goals. 

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