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How many Automation email marketing tool available in market

Sep 04, 2023

Tools enhance the power of any marketing strategy, and when it comes to email automation, there are many tools that can increase the efficiency of your marketing strategies. There are numerous email marketing automation tools available in the market to help businesses streamline their email campaigns and engage with their audience effectively. The landscape is constantly evolving, and new tools might have emerged since then.

Here are some popular email marketing automation tools that were widely used as of 2021:

  • Mailchimp: Mailchimp is one of the most well-known email marketing platforms. It offers a range of automation features, including drip campaigns, segmentation, and personalized recommendations.
  • HubSpot: HubSpot provides a comprehensive marketing automation platform that covers email marketing, lead nurturing, and CRM integration. It offers workflows, personalization, and advanced analytics.
  • Constant Contact: Constant Contact is known for its user-friendly interface and offers features like automation, segmentation, and A/B testing to optimize campaigns.
  • ActiveCampaign: ActiveCampaign is a robust automation platform that combines email marketing, marketing automation, and CRM features. It allows for advanced segmentation, dynamic content, and behavioral automation.
  • ConvertKit: ConvertKit is designed with creators, bloggers, and small businesses in mind. It offers automation workflows, subscriber tagging, and simple drip campaigns.
  • Drip: Drip is an ecommerce-focused email marketing automation tool that provides powerful segmentation, personalized content, and automation workflows tailored to online retailers.
  • GetResponse: GetResponse offers a range of automation tools, including autoresponders, segmentation, and marketing automation workflows. It also has webinar and landing page features.
  • Klaviyo: Klaviyo specializes in ecommerce email marketing and is known for its data-driven approach, personalized recommendations, and integration with popular ecommerce platforms.
  • Campaign Monitor: Campaign Monitor provides automation features like customer journey mapping, behavioral triggers, and A/B testing to create personalized customer experiences.
  • SendinBlue: SendinBlue offers email marketing automation, transactional emails, SMS marketing, and marketing automation features, making it suitable for multichannel campaigns.
  • Pardot: Pardot, by Salesforce, is a B2B marketing automation platform that includes email marketing, lead nurturing, and lead scoring capabilities.
  • Infusionsoft by Keap: Infusionsoft, now known as Keap, offers marketing automation, CRM, and ecommerce features to help small businesses manage customer relationships and automate marketing tasks.
  • Autopilot: Autopilot focuses on visual automation workflows, enabling users to create customer journeys with a drag-and-drop interface.
  • Ontraport: Ontraport is an all-in-one marketing automation platform that includes email marketing, CRM, marketing automation, and reporting.

These are just a few examples of email marketing automation tools available in the market. When choosing a tool, consider your business’s specific needs, budget, scalability, integrations, and ease of use. It’s a good idea to explore the features, pricing, and customer reviews of different tools to find the one that aligns best with your marketing goals.

Harshal Shah - Podcast
Harshal Shah

Harshal Shah is the CEO of EcomVA. He has an overall experience of more than three decades in the E-commerce industry. His area of interest lies in writing fascinating pieces of content on topics relevant to growing E-commerce businesses with virtual assistant services. He wants to ensure that readers get acquainted with virtual assistant services for growth hacking E-commerce businesses so that we can build a technology-driven world for the future.