How many types of Campaign available On Pinterest ads
On Pinterest ads, there are several types of campaigns available to help you achieve different marketing objectives. As of my knowledge cutoff in September 2021, the following campaign types were available on Pinterest:
- Awareness Campaigns: These campaigns are designed to increase brand awareness and reach a broader audience. The objective is to generate interest and familiarity with your brand or products.
- Engagement Campaigns: These campaigns focus on driving engagement with your Pins, such as saving, liking, or commenting. The objective is to encourage users to interact with your content and build a relationship with your brand.
- Traffic Campaigns: These campaigns aim to drive traffic to your website or a specific landing page. The objective is to increase the number of clicks and visits to your site.
- App Install Campaigns: These campaigns are designed to promote mobile app downloads. The objective is to drive users to install and engage with your mobile application.
- Video Views Campaigns: These campaigns focus on promoting video content on Pinterest. The objective is to maximize the number of views for your videos and capture users’ attention with compelling visual content.
- Conversion Campaigns: These campaigns are geared towards driving specific actions on your website, such as sign-ups, purchases, or form submissions. The objective is to encourage users to take a desired conversion action.
Each campaign type offers different ad formats and targeting options to suit your marketing goals. It’s important to select the campaign type that aligns with your objectives and customize the settings accordingly to optimize your results. Please note that Pinterest may introduce new campaign types or make changes to the available options, so it’s recommended to check the latest information on the Pinterest Ads platform for the most up-to-date campaign types.